In­tex: Growth in Va­ri­ety

Voice&Data - - SMART PHONES -

The mo­bile ac­ces­sories busi­ness of In­tex in In­dia touched a revenue of Rs 100 crore in FY 16-17 and is ex­pected to grow by 20% this fis­cal. The mo­bile ac­ces­sories ver­ti­cal will soon be launch­ing ‘smart ac­ces­sories’ to cap­ture the bur­geon­ing smart phone mar­ket in the coun­try. In­tex en­tered the mo­bile ac­ces­sories ver­ti­cal in 2011 and, since then, has been grow­ing rapidly by de­vel­op­ing and de­sign­ing prod­ucts rang­ing from bat­ter­ies, charg­ers, hands-free de­vices, ca­bles and power banks, among oth­ers. In­tex also sells bat­ter­ies for other In­dian brands like Mi­cro­max, Lava and Kar­bonn and even for Nokia, Sam­sung and some Chi­nese brands. The com­pany re­ported Rs 67 crore in revenue in the fi­nan­cial year 201516, up from an av­er­age growth rate of 90% year-on-year. The sig­nif­i­cant ac­ces­sories sale is via bat­ter­ies and charg­ers – 70% of the busi­ness value orig­i­nates in this cat­e­gory. “In­tex’s growth came from new prod­ucts, in­clud­ing power banks and ac­ces­sories such as USB ca­bles,” in­forms Man­ish Gupta, Busi­ness Head, In­tex Tech­nolo­gies. He adds that for the mo­bile ac­ces­sory as a whole divi­sion, the revenue sat at 25% with stan­dard growth rate of 20-25%. In­tex is also aim­ing to launch a sep­a­rate a smart­phone ac­ces­sory sec­tion wherein they al­ready have one prod­uct -- MFI ca­ble for iPhones. The com­pany has taken a li­cence from Ap­ple to launch the ca­ble which is avail­able on­line as well as in re­tail stores. It sold 400,000 units of power banks in the months of Septem­ber and Oc­to­ber alone. The sale of power banks has gone up by more than 100% as com­pared to the same time last year. There are al­most 1,000 chan­nel part­ners with In­tex for ac­ces­sories busi­ness pan-In­dia.

MAn­IsH GuPTA, Busi­ness Head, In­tex Tech­nolo­gies

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