How Long Be­fore 3G is Passé?

Voice&Data - - FRONT PAGE -

It won’t be an ex­ag­ger­a­tion to say that FY 2014-15 was a ‘Year of 3G’, even though at its com­mence­ment many had ex­pected it to un­fold as a ‘year of 4G’. As it turned out, a no-show by Re­liance Jio lit­er­ally put 4G on hold. Now, it is set to be in spotlight in 2016— thanks to RJio’s for­mal an­nounce­ment of a com­mer­cial launch sched­uled for De­cem­ber 2015.

Mean­while, ser­vice providers made the most of the 3G op­por­tu­nity, which helped them to bet­ter not only their data av­er­age rev­enue per user (ARPU) but even blended ARPUs in many cases.

As far as V&D100 rank­ings are con­cerned, there were no ma­jor up­sets. How­ever, tele­com ser­vices—both voice and data—be­ing vul­ner­a­ble to com­modi­ti­za­tion and pric­ing pres­sures on their own don’t re­ally help tel­cos in their goals of value cre­ation.

In to­day’s dy­nam­i­cally con­ver­gent world of in­for­ma­tion, com­mu­ni­ca­tion and media tech­nolo­gies, it is im­per­a­tive for tele­com op­er­a­tors to break into new ter­ri­to­ries on an on­go­ing ba­sis. Even more im­por­tant is the need for them to con­vert those into op­por­tu­ni­ties lest they start eat­ing into tel­cos’ rev­enue. Over- the- top ( OTT) com­mu­ni­ca­tion ser­vices ex­am­ple abound show­ing how this im­pacts tel­cos’ busi­nesses. As the era of so­cial, mo­bil­ity, an­a­lyt­ics and cloud (SMAC) sets in more def­i­nitely, the pace of dis­rup­tive in­no­va­tion would only ac­cel­er­ate and make the busi­ness en­vi­ron­ment fur­ther chal­leng­ing for tele­com ser­vice providers.

So, what are some of the emerg­ing ar­eas of fo­cus that could po­ten­tially cre­ate new growth streams for tele­com ser­vice providers? Read on for the five points (Page 18-24) that war­rant tel­cos’ at­ten­tion in their own in­ter­est.

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