‘We will Clock 100% Growth in Rev­enues This Year’

Tadi­ran Tele­com has com­pleted 20 years in In­dia and has de­vel­oped a niche for it­self in the uni­fied com­mu­ni­ca­tion space. This year, it is con­fi­dent of log­ging in 100% growth on the back of AWS sys­tem in­te­gra­tors and Aeonix so­lu­tion. In an in­ter­view with V

Voice&Data - - CONTENT - Kr­ishna Mukher­jee x-kr­ish­[email protected]­ber­me­dia.co.in

—Gau­rav Dutt Dwivedi

Coun­try Di­rec­tor, In­dia, Tadi­ran

Voice&Data: How has Tadi­ran’s In­dia jour­ney been so far?

Gau­rav Dutt Dwivedi: Tadi­ran has been serv­ing the en­ter­prise com­mu­ni­ca­tions do­main for over 50 years. In In­dia, we have been present for more than 20 years and have ma­jor mar­ket share in some very im­por­tant ver­ti­cals such as trans­porta­tion, power, space re­search, ed­u­ca­tion and de­fense.

We launched our com­pletely new port­fo­lio of UC&C (uni­fied col­lab­o­ra­tion and com­mu­ni­ca­tion) so­lu­tion “AEONIX” about two years back and it has met with tremen­dous suc­cess in In­dia and glob­ally.

Voice&Data: What type of trends are you notic­ing in the In­dian uni­fied com­mu­ni­ca­tion mar­ket to­day?

Gau­rav Dutt Dwivedi: The UC mar­ket is mov­ing more and more to­wards cloud whether it is pri­vate cloud, pub­lic cloud or even hy­brid cloud. The SMBs are fast adapt­ing to the pub­lic cloud and the hosted com­pa­nies are in­creas­ing the fo­cus on ‘Uni­fied Com­mu­ni­ca­tions as a Ser­vice’ (UCAAS). The smart cities and the Dig­i­tal In­dia cam­paign by the gov­ern­ment will give this much more im­pe­tus.

Voice&Data: How are the chal­lenges of se­cu­rity, ap­pli­ca­tion host­ing, and net­work­ing are be­ing solved with Tadi­ran prod­ucts?

Gau­rav Dutt Dwivedi: Aeonix is a soft­ware only com­mu­ni­ca­tions so­lu­tion that con­sol­i­dates dis­parate busi­ness ap­pli­ca­tions into a sin­gle, fault tol­er­ant plat­form. The Aeonix Uni­fied Com­mu­ni­ca­tions plat­form, Aeonix Con­tact Cen­ter, and

Aeonix Dis­patch Con­sole, all re­side in one vir­tual in­stance or COTS(Com­mer­cially of the Shelf Server).

Aeonix runs on any vir­tu­al­iza­tion plat­form in­clud­ing VMware, Hy­per-V and cloud plat­forms such as AWS, and can eas­ily port from one plat­form to an­other -- Bring Your Own Cloud (BYOC).

Cloud based, hy­brid or on premises, Aeonix pro­vides the same en­ter­prise grade fea­ture set and ca­pa­bil­i­ties. Aeonix’s un­par­al­leled scal­a­bil­ity al­lows im­me­di­ate ROI for a man­aged ser­vices prac­tice. Other ad­van­tages of the Aeonix in­clude sim­plic­ity of im­ple­men­ta­tion and main­te­nance, and sup­port for open stan­dards such as SIP, CSTA, and web ser­vices.

Voice&Data: What would be the key dif­fer­en­tia­tors of Tadi­ran?

Gau­rav Dutt Dwivedi: Tadi­ran en­ables AWS Sys­tem In­te­gra­tors to mi­grate their cus­tomers’ com­mu­ni­ca­tions to the cloud.

In ad­di­tion, Aeonix’s un­par­al­leled scal­a­bil­ity al­lows the es­tab­lish­ment of a man­aged ser­vices prac­tice with lit­tle to no up­front in­vest­ment. Thereby, Tadi­ran chan­nel part­ners and ITSP’s can now af­ford to keep their long last­ing busi­ness re­la­tion­ship with their cus­tomers and not hand them over to a com­pet­ing VoIP cloud. Our part­ners can of­fer Aeonix on premises, and tran­si­tion their cus­tomers to their cloud at a later stage for no ex­tra charge. Aeonix can also func­tion as a hy­brid so­lu­tion pro­vid­ing dis­as­ter re­cov­ery nodes at un­prece­dented low cost.

Voice&Data: What type of re­sponse have you re­ceived from the UC cloud base sys­tem so far?

Gau­rav Dutt Dwivedi: With any new tech­nol­ogy there will be some early adap­tors and there will be some who will wait and watch. The cloud is here to stay hence we are ag­gres­sively pro­mot­ing our best in class and un­par­al­leled tech­nol­ogy and we have re­ceived en­cour­ag­ing re­sponse from the or­ga­ni­za­tions who want to test new tech­nol­ogy.

Voice&Data: Which are the UC and VoIP projects you have taken up of late?

Gau­rav Dutt Dwivedi: We are un­der NDA (non dis­clo­sure agree­ment) with our end cus­tomers and part­ners. How­ever, we can safely say that in the next two years af­ter pro­mot­ing this prod­uct, we will have more than a thou­sand wins all across the world.

Voice&Data: What are your go-to-mar­ket

strate­gies?

Gau­rav Dutt Dwivedi: Tadi­ran is a com­pany head­quar­tered in Is­rael and we op­er­ate in five ma­jor ge­ogra­phies and In­dia is one of the key fo­cus ar­eas for Tadi­ran. We only work through busi­ness part­ners, while we de­velop new tech­nol­ogy.

We have sub­stan­tially in­creased our busi­ness ac­tiv­ity in In­dia in the last two years and we are re­cruit­ing more part­ners and SIs so as to take our so­lu­tion to more and more en­ter­prises. You will see even more ac­tion by Tadi­ran in the com­ing year 2016.

Voice&Data: What’s the out­look for the UC mar­ket in In­dia?

Gau­rav Dutt Dwivedi: The var­i­ous new ini­tia­tives by the gov­ern­ment will drive the UC mar­ket to­wards growth. As I men­tioned ear­lier the new pro­grams like Smart Cities, Mod­ern­iza­tion of Rail­ways, Dig­i­tal In­dia, Sub­way/Metro projects will definitely con­trib­ute to this growth.

Voice&Data: How much growth are you ex­pect­ing in this fis­cal and how much rev­enues you clocked last year? Which are the fac­tors ac­tu­ally driv­ing the growth?

Gau­rav Dutt Dwivedi: We ex­pect by the end of De­cem­ber 2015, we will clock a growth of al­most 100% over the rev­enues of De­cem­ber 2014. The ma­jor fac­tors for growth will be our new tech­nol­ogy that has be­come a proven so­lu­tion this year and hence the part­ners are much more con­fi­dent in pro­mot­ing our so­lu­tion.

Our growth will be helped by the coun­try’s eco­nomic growth, which is grow­ing at a healthy rate of seven per­cent. Be­sides, the de­ci­sion making in the gov­ern­ment has be­come fast and smooth.

Voice&Data: Mov­ing for­ward, which will be your key fo­cus ar­eas?

Gau­rav Dutt Dwivedi: Tadi­ran has been a choice for the cus­tomers which have mis­sion crit­i­cal re­quire­ments and that con­tin­ues to be our fo­cus area. We are very ac­tive in the trans­porta­tion, health­care, re­search or­ga­ni­za­tions, de­fense forces and we will take our Build Your Own Cloud (BYOC) con­cept to pri­vate en­ter­prises also.

As I said, we are go­ing to re­cruit new part­ners /SIs who will com­ple­ment our strat­egy with their strength and we will pro­vide most ef­fi­cient, re­li­able and sim­ple UC plat­form to the cus­tomers who can be hosted on premise and on any cloud en­vi­ron­ment.

—Gau­rav Dutt Dwivedi

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