Dig­i­tal Dis­rup­tion in Off­ing

Or­ga­ni­za­tions look­ing to un­lock their full busi­ness po­ten­tial must stay in sync with the up­com­ing tech­nol­ogy trends and must mas­ter a wide range of dig­i­tal tech­nolo­gies which are crit­i­cal to con­nect­ing with cus­tomers (and em­ploy­ees) now.

Voice&Data - - COLUMN -

Re­gional Head Mo­bil­ity – South, Tata Te­le­ser­vices

We are in a pe­riod where dig­i­tal tech­nolo­gies are re­shap­ing re­la­tion­ships be­tween cus­tomers and com­pa­nies as well as blur­ring the bound­aries be­tween in­dus­try sec­tors. Or­ga­ni­za­tions are rein­vent­ing not only their op­er­at­ing mod­els, but in many cases their busi­ness mod­els as well, just to sur­vive.

How­ever, re­search sug­gests that, dig­i­tal dis­rup­tion and the need to pre­pare for it, is still not re­ceiv­ing the di­rect at­ten­tion at the Board level. Com­pa­nies are ei­ther not ac­knowl­edg­ing the risk of dig­i­tal dis­rup­tion, or have not ad­dressed it suf­fi­ciently.

Dig­i­tal dis­rup­tion is not just a buzz­word – it is here to stay, and to bring around rad­i­cal change in the way com­pa­nies think and op­er­ate.

In 2016, we see the trend of tran­si­tion­ing from tra­di­tional meth­ods of man­ag­ing the busi­ness to get­ting real-time an­a­lyt­ics of ev­ery as­pect of the busi­ness so­lid­i­fy­ing and be­com­ing a part of main­stream busi­ness.

In In­dia, there are over 1 crore mo­bile sub­scribers who use some or the other form of mo­bile money and pay­ment ap­pli­ca­tion to­day.

Whether it is cus­tomer con­ve­nience, lower cost-per­trans­ac­tion for ur­ban cus­tomers or the safety and ease of trans­ac­tions it of­fers to the un-banked and un­der­banked ru­ral pop­u­la­tion in In­dia – mPay­ments are only bound to grow. Mo­bile pay­ments tech­nol­ogy is of­fer­ing many small busi­nesses and busi­ness­men, as well as the un­der­priv­i­leged in our so­ci­ety, the op­por­tu­nity to ac­cess ba­sic fi­nan­cial ser­vices.

We be­lieve con­sumers are look­ing for op­er­a­tor ag­nos­tic ser­vices – by cre­at­ing prod­ucts for all cus­tomers who can now have a choice of cashless deal­ings.

The era of mPay­ments:

The grow­ing pop­u­lar­ity of pub­lic Wi-Fi ser­vices – es­pe­cially among mil­len­ni­als in In­dia – is largely be­cause mo­bile devices have be­come the num­ber one in­for­ma­tion source for re­ceiv­ing and shar­ing ev­ery­thing from cur­rent affairs to celebrity gos­sip; and pub­lic spa­ces have be­come fun­da­men­tal to this trend.

Vis­i­tors at shop­ping cen­ters, rail­way sta­tions, sports sta­di­ums and other pub­lic spa­ces con­sider Wi-Fi ac­cess

Pub­lic Wi-Fi is the trav­eler’s best com­pan­ion:

in the same way as air-con­di­tion­ing or light­ing; sim­ply a given; and air­line pas­sen­gers are no ex­cep­tion.

Trav­el­ers have their own ‘Magic Hour’ that they use to check mails, ac­cess flight in­for­ma­tion, browse the web and send mes­sages prior to board­ing their flight.

Wear­ables makes In­ter­net of Things real for con­sumers:

As pre­dicted by Gart­ner, the In­ter­net of Things (IoT) will re­sult in ap­prox­i­mately 26 bil­lion con­nected units by 2020.

The rev­enue gen­er­ated from IoT prod­ucts and ser­vices will cross $300 bil­lion-mark, which pro­vides a plethora of op­por­tu­ni­ties for or­ga­ni­za­tions across sec­tors. In or­der to lead this change, in­di­vid­u­als and en­ter­prises will have to fas­ten their hold on to the open stan­dards for im­prov­ing de­vice mon­i­tor­ing and man­age­ment, big data in­for­ma­tion gath­er­ing and an­a­lyt­ics; and over­all net­work com­mu­ni­ca­tions.

Wear­ables are also grow­ing in im­por­tance as mo­bile com­merce gath­ers greater ac­cept­abil­ity among con­sumers. Grow­ing dig­i­ti­za­tion, de­vice au­to­ma­tion, in­no­va­tions in se­cu­rity and pay­ment gate­way ser­vices as well as growth in ecosys­tem part­ners will mean that new fric­tion­less cashless pay­ment meth­ods will come into vogue – through the things we wear!

Af­ter grow­ing at an ex­po­nen­tial pace in 2015, cloud com­put­ing has be­come an in­te­gral part of the en­ter­prise busi­ness strat­egy. Large global multi­na­tional firms are now look­ing to cloud to not only of­fer bet­ter front-end cus­tomer ser­vice but also to fully lev­er­age ad­vances in back-end man­u­fac­tur­ing.

For CIOs to be sure they are get­ting the cost ef­fi­ciency and re­source op­ti­miza­tion the cloud prom­ises, re­quires them to de­ploy cloud an­a­lyt­ics so­lu­tions.

Blend­ing Mo­bile and Cloud:

Go­ing green is the lat­est trend be­ing fol­lowed the world over. Prod­ucts and devices, which are con­nected also will have the abil­ity to sense, process, re­port, and take cor­rec­tive ac­tions. En­ter­prises are cur­rently in­volved in the process in re­duc­ing their car­bon foot­prints in all ver­ti­cals and in­tro­duc­ing op­tions such as green data cen­tres for their cus­tomers.

Smart con­nec­tiv­ity means green con­nec­tiv­ity:

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