Quikr goes ver­nac­u­lar, at­tracts cus­tomers with lo­cal lan­guage sup­port

Voice&Data - - APP ALERT -

Quikr, one of In­dia’s cross-cat­e­gory clas­si­fieds busi­nesses, has launched ver­nac­u­lar lan­guage sup­port for con­sumers ac­cess­ing Quikr’s plat­form and will al­low con­sumers to choose from seven dif­fer­ent lan­guages - Hindi, Tamil, Tel­ugu, Kan­nada, Malay­alam, Gu­jarati and Marathi to browse as well as post ad­ver­tise­ments.

This new fea­ture al­lows con­sumers to browse, search, post ads and in­ter­act with buy­ers and sellers in their lan­guage of choice al­low­ing a large num­ber of non-English speak­ing con­sumers in In­dia that have thus far been un­able to trans­act on­line.

Anurag Saran, chief prod­uct of­fi­cer, Quikr said, “88 per­cent of In­dia’s pop­u­la­tion is non-English speak­ing. By en­abling them to com­mu­ni­cate, cre­ate and con­sume con­tent in their pre­ferred lan­guages, we are work­ing to­wards mak­ing our plat­form a more in­clu­sive on­line clas­si­fieds mar­ket­place.” Click­table, a cloud-based ap­pli­ca­tion for stream­lin­ing front desk man­age­ment for restau­rants, has brought on board 50 restau­rants on its soft­ware within two months of its launch. The cap­i­tal city’s most pop­u­lar food joints and cafes like Rodeo, Hops n’ Brew, Café 9, Am­ber, The Pink Room, Ma­habelly and Ware­house Café etc. are now on Click­table to man­age their busi­ness op­er­a­tions and en­gage­ment with con­sumers.

Based out of Delhi/NCR, Click­table helps the restau­rants to man­age their guest­book, reser­va­tions, wait­list and events & of­fers and gives them a real time data dash­board for mak­ing strate­gic busi­ness de­ci­sion. The con­sumer app will tar­get cos­mopoli­tan din­ers in large ur­ban cities.

Varun Gupta, founder & CEO, Click­table, said, “Af­ter cov­er­ing the cap­i­tal city, we are eye­ing the Mum­bai and Ben­galuru mar­kets and even­tu­ally will tar­get pan-Asia ex­pan­sion. By mid-Q1 2016, we also plan to re­lease our con­sumer app for din­ers which will en­able them to re­serve ta­bles on a real time ba­sis.”

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.