Quest for Ultra-Productivity
Seamless, borderless communication platforms that enable collaborative execution of business processes is where enterprises are headed to
In the last few years, there has been a complete shift in the way enterprises connect with their customers. No longer do they solely rely on desk phones or mobile phones as a primary mode of communication. There has been a greater emphasis on web-based communications and tools as organizations worldwide are looking for communication channels that are more secure, cost effective and easy to manage.
The market trends clearly reflect that unified communications is no longer a fancy lexicon, but is clearly becoming a business need to reduce costs, and to stay connected across locations and time zones. UC removes some of the com- plexity by integrating several mediums of communications such as voice, data, telepresence IM, email, video and more.
Analysts who have been tracking the market for the past years also emphasize that UC doesn’t work in isolation and it only when it is integrated with business processes that it becomes an effective tool in helping businesses collaborate effectively.
A study by 6Wresearch projects India’s unified communication market to cross $1,300 million by 2021, growing at a CAGR of 10.2 percent during 2015-21. The study says that communication at an affordable price and its ease of usage has led its market dominance in the Indian market. In particular, the conferencing module is emerging as the fastest growing UC market in India. This market is expected to gain pace on account of a growing demand for video conferencing solutions.
Gartner defines UC products -- equipment, software and services -- as those that facilitate the use of multiple enterprise communications methods to obtain the goal of improving user productivity and enhancing business processes as related to communications and collaboration.
The key players in the market include Cisco, Microsoft, Avaya, Mitel, Arkadin, Aspect, Google, NEC, BT India, Tata communications and Verizon Business.
Cisco offers a full suite of integrated on-premise and cloud based applications and services based on its Unified Communications Manager. The global major leads the market, as per Gartner’s 2015 Unified Communications Magic Quadrant.
The company has also expanded its cloud offering by adding new WebEx user experience, Web Ex Personal Rooms and an enterprise mobile messaging application named Spark to support chat, video and file sharing.
Microsoft is the second major player in the segment. The company has recently revamped its popular UC solution Lync and renamed it as Skype for Business (SfB). Avaya continues to be a strong player and offers diversified set of UC offerings in desktop, mobile phone and video.
Google is another prominent player