Demand for UC and smart network solutions will rise
Technological advancements, ever changing customer needs, stiff competition have changed the face and the pace of business. The continued evolution of telecoms and IT technology is fueling the on-going transformation of the business environment to take advantage of available tools and opportunities.
The unified communications (UC) market is also experiencing inspiring growth. More and more organizations are adopting hybrid models. An increasing number of communication tools like video, chat, file sharing and conferencing are generating the need to scale up from existing platforms to new capabilities and applications in the cloud.
This adoption of UC applications in India is still evolving, telephony along with instant messaging, presence and conferencing remain the main applications. However there is an increasing positive approach for future UC investment in order to maximize productivity. The extra investment required by the service providers in case of hosted solution and enterprise in case of in-premises deployment to deliver secured and reliable UC is worth the money spent.
Today’s mobile distributed workforce demands greater flexibility. Employees want the best communication tools available for doing their jobs efficiently so that they can meet their targets. Organizations in turn are also realizing that the evolution of UC from voice and video and to the incorporation of real-time collaboration tools will enable employees to work quicker and more collaboratively than ever before.
We believe that the UC landscape is evolving every day. Developments in enterprise video technologies and services and the social media collaboration in business provide more opportunities for users and challenges for IT ahead. The years ahead will drive greater demand for UC and smart network solutions that could manage the capabilities and sustain the growth of network traffic.
Embedding real-time unified communications tools can enhance communication and support changing vendor landscape. More adoption would mean more scope of innovative technologies to proliferate which in turn will boost productivity, reliability, and competitiveness.
The shift from traditional existing platforms to cloud based model will be the key driver for unified communication to grow in the future.
Head, Marketing & Corporate Affairs – India, Nokia Networks