Freecharge, fastest grow­ing dig­i­tal pay­ments app: Study

Voice&Data - - APP ALERT -

N i e l s e n I nfo rmate Smart­phone Panel data shows that Freecharge is the fastest grow­ing dig­i­tal pay­ments app in In­dia. As per data re­leased, the reach of the Freecharge app grew from 17% to 30% in the pe­riod Oc­to­ber 2015 to April 2016. This is the high­est growth in app us­age for any pay­ments app in the coun­try.

Freecharge also emerged as the most en­gag­ing app in the cat­e­gory with the av­er­age time spent on the app per month in­creas­ing from 28 Min­utes to 55 Min­utes in the pe­riod Oc­to­ber 2015 - April 2016. The other large player in the seg­ment grew in­cre­men­tally from 52 min to 56 Min in the same time pe­riod and has seen us­age time start­ing to de­cline since De­cem­ber 2015.

Govind Ra­jan, CEO, Freecharge said, “Our growth is driven by our su­pe­rior user in­ter­face. We un­der­stand that con­sumers are loyal to the ex­pe­ri­ence and our sin­gle-minded fo­cus is to pro­vide the best user in­ter­face at all times. The trans­ac­tions on Freecharge take less than 10 sec­onds and our suc­cess rate demon­strates the level of prod­uct re­li­a­bil­ity and trust among con­sumers. We are con­fi­dent about grow­ing even faster and we are now within strik­ing dis­tance of the No. 1 spot in the pay­ments ecosys­tem.”

Also, one of the re­cent in­no­va­tions by Freecharge en­ables con­sumers on An­droid plat­form to use the Chat-n-Pay ser­vice to send and re­ceive money in a se­cure way in less than 10 sec­onds through chat plat­forms like What­sApp. Freecharge en­deav­ors to make so­cial pay­ments en­gag­ing, con­ve­nient and se­cure for con­sumers.

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