Broadcast Wear gets your T-shirt talking

A fashion wearable company Broadcast Wear’s T-shirt makes it possible for the user to wear his/ her thought for the day on the T-shirt and change the slogan on the T-shirt as many times as s/ he wants to. Its proprietary algorithm makes it possible for th

Can you imagine your T-shirt transforming into a wearable that speaks your mind? Yes, it is possible. And, we have a company right here in India that is doing pioneering work in Fashion Wearbles. Five month-old startup Broadcast Wear, founded by serial entrepreneur Ayyappa Nagubandi in Hyderabad, Telangana, is integrating technology in the lives of people to help them express themselves better. Nagubandi is an entrepreneur, and an inventor. He has invented and authored 12 patents over the years. He has about 17 years of experience in different functions across various industry verticals and with core competence in incubating and growing start-ups.

Growing up in a family of limited means Nagubandi’s first job after graduation was that of a help desk executive for Satyam Computer Services, an IT company. Instead of being content with what he had achieved until then, he started learning about web technologies and the Internet. The management at Satyam noticed his dedication, hard work and introduced him to the world of web designing. His assignments took him across the globe and gave him an opportunity to work at The World Bank.

Later in 2005, he founded NowPos with a patented technology. He was featured in CNBC Young Turks for his success story. He managed to raise multiple rounds of funding from Angel Investors/HNIs and grew the company successfully till 2011 and exited.

Nagubandi then established two companies – Possibillion Software Technologies Pvt Ltd and in early 2016 Broadcast Wearables Pvt Ltd. Possibillion is a services and products company, while Broadcast Wearables is a fashion technology company.

The touch-enabled T-shirt

Nagubandi was convinced that Broadcast Wear will bring technology in the lives of people to help them express themselves better. Introducing his innovation, he says, “There are ways people use to express themselves, but not everything can be translated into