Ailing BlackBerry Exits Smartphone Manufacturing
Blackberry’s fall from stardom will be a classical case study in management schools in the years ahead
Its official. The once iconic smartphone maker BlackBerry will be exiting the native manufacturing of its handsets and will predominantly focus on software and services and will outsource device development. This is a classic story of a brand that held enormous prestige and respect saw rapid decline since 2009 and became an ‘also ran’. In many ways, its a tragedy and Blackberry’s fall from stardom will be a classical case study in management schools in the years ahead on how being ‘irrelevant’ to changing times and the inability to innovate to the new -normal can kill whatever glory it has achieved in the past.
The company has revealed in its latest Q2 Fiscal 17 earnings that it is exiting from