BoonBox gives rural e-commerce a fillip
Boonbox’s primary business is to source and...
Last mile reach! That is the near term as well as long term target for any e-commerce company. Although, the line between rural and urban India is fading, not many accomplished e-commerce players in the industry have reached consumers in rural parts of India, it just figures in their long term plans. The rural populace in India still travels a distance to nearby cities to purchase basic, luxury and FMCG products. It is proved that consumer demand for FMCG products are not just limited to urban India but there is a steady increase in demand, especially electronic gadgets, appliances and cosmetics, from the evolving rural population. Internet certainly has penetrated into rural, remote and very remote parts of India, but the e-commerce industry has not generated significant revenues from selling in rural India.
In an attempt to cater only to rural India and completely taking out urban India from its radar, Chennai-based Boonbox exploits its expertise in the hub-andspoke model of logistics in delivering everything under the sun to villages in India that has a population less than 50,000. Boonbox is an exclusive rural e-commerce platform created by well-established Inthree Access. Boonbox’s primary business is to source and sell almost everything from consumer durables to FMCG