BoonBox gives ru­ral e-com­merce a fil­lip

Boonbox’s pri­mary busi­ness is to source and...

Voice&Data - - CONTENT -

Last mile reach! That is the near term as well as long term tar­get for any e-com­merce com­pany. Al­though, the line be­tween ru­ral and ur­ban In­dia is fad­ing, not many ac­com­plished e-com­merce play­ers in the in­dus­try have reached con­sumers in ru­ral parts of In­dia, it just fig­ures in their long term plans. The ru­ral pop­u­lace in In­dia still trav­els a dis­tance to nearby cities to pur­chase ba­sic, lux­ury and FMCG prod­ucts. It is proved that con­sumer de­mand for FMCG prod­ucts are not just lim­ited to ur­ban In­dia but there is a steady in­crease in de­mand, es­pe­cially elec­tronic gad­gets, ap­pli­ances and cos­met­ics, from the evolv­ing ru­ral pop­u­la­tion. In­ter­net cer­tainly has pen­e­trated into ru­ral, re­mote and very re­mote parts of In­dia, but the e-com­merce in­dus­try has not gen­er­ated sig­nif­i­cant rev­enues from sell­ing in ru­ral In­dia.

In an at­tempt to cater only to ru­ral In­dia and com­pletely tak­ing out ur­ban In­dia from its radar, Chennai-based Boonbox ex­ploits its ex­per­tise in the hub-and­spoke model of lo­gis­tics in de­liv­er­ing ev­ery­thing un­der the sun to vil­lages in In­dia that has a pop­u­la­tion less than 50,000. Boonbox is an ex­clu­sive ru­ral e-com­merce plat­form cre­ated by well-es­tab­lished In­three Ac­cess. Boonbox’s pri­mary busi­ness is to source and sell al­most ev­ery­thing from con­sumer durables to FMCG

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.