Paytm records 5 mn trans­ac­tions a day; crosses 50 mn down­loads on Google Play Store

Voice&Data - - ANALYSIS -

In­dia’s largest pay­ments and com­merce plat­form, Paytm an­nounced that its An­droid app had crossed the 50 mil­lion in­stalls land­mark on Google Play Store in the sec­ond week of Novem­ber 2016. With this, Paytm’s an­droid user-base has now grown to over 75 mil­lion.

Paytm says that the com­pany had worked with sev­eral OEM Part­ners and third party App Stores to drive an ad­di­tional 25 mil­lion an­droid app users. Its steady iOS, Mo­bile Web and Desk­top users take its over­all con­sumer-base to over 150 mil­lion. The com­pany has also touched a record 5 mil­lion trans­ac­tions a day and is on the way to process over Rs 24,000 crore, more than any other pay­ment net­work in the coun­try.

Paytm boasts of chart­ing the next chap­ter in the evo­lu­tion of the coun­try’s app ecosys­tem with the Paytm Su­per app. Over 850,000 off­line mer­chants across In­dia ac­cept Paytm as their pre­ferred pay­ment mode. Paytm is ac­cepted lit­er­ally ev­ery­where such as taxi, au­tos, petrol pumps, gro­cery shops, restau­rants, cof­fee shops, mul­ti­plexes, park­ing, phar­ma­cies, hos­pi­tals, ki­rana shops, news­pa­per ven­dors and many more. Paytm can also be used to pay at thou­sands of apps & web­sites for ser­vices like recharges and bill pay­ments, movie tick­ets, travel book­ings, food or­der­ing and shop­ping.

Within a year of launch­ing its On­line-to-Off­line (O2O) pay­ment so­lu­tion, Paytm has emerged as the fastest grow­ing QR Code-based POS net­work in the coun­try. Backed by a large pay­ment ecosys­tem of cus­tomers and mer­chants, the com­pany reg­is­tered a 700% increase in over­all traf­fic and 1000% growth in the amount of money added to the Paytm ac­count over the last cou­ple of days. Dur­ing this pe­riod, the transaction value con­tin­ued to be 200% of the av­er­age ticket size while the num­ber of app down­loads went up 300%. The num­ber of trans­ac­tions per user also went up from three trans­ac­tions to over 18 trans­ac­tions in a week. This points to a strong set of re­peat cus­tomers Paytm has now ac­quired.

Be­ing the seg­ment leader in mo­bile pay­ments and com­merce, Paytm has part­ner­ships with hun­dreds of thou­sands of out­lets across var­i­ous cat­e­gories. Some of its major off­line part­ners in­clude Fu­ture Group, More, Big Bazaar, Spencers, eZone, Croma, For­tis Health World, In­dian Oil, Hin­dus­tan Pe­tro­leum, Mother Dairy, WHSmith, Haldiram’s, Vaango, KFC, Pizza Hut, Barista, Costa Cof­fee and many more. With its as­sertive fo­cus on mo­bile pay­ments, the com­pany is inch­ing closer to its aim of mak­ing cash­less trans­ac­tions a way of life across In­dia.

As part of its on­go­ing mis­sion of help­ing In­dia go cash­less, Paytm, In­dia’s largest mo­bile pay­ments and com­merce plat­form, in Novem­ber sec­ond week, in­tro­duced the ‘Nearby’ fea­ture also on its plat­form. This will en­able Paytm cus­tomers to get in­for­ma­tion about their near­est Paytm mer­chant.

Paytm ‘Nearby’ will carry a di­rec­tory of 800,000 Paytm’s off­line mer­chants and part­ners across In­dia. In the first phase, this list is 200,000+ and will con­tinue to grow ev­ery­day. Cus­tomers on their Paytm app or web can now browse through a list of shops and lo­ca­tions near them that of­fer ser­vices like ac­cept­ing Paytm, adding cash to Paytm wal­let & up­grad­ing ac­counts by do­ing KYC. This not only pro­vides con­ve­nience to cus­tomers but also pro­vides vis­i­bil­ity to thou­sands of small and medium mer­chants by con­nect­ing them to mil­lions of Paytm cus­tomers.

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