Sports app Ludusz launched

Voice&Data - - APP ALERT -

Ludusz, one of In­dia’s first ser­vice qual­i­ty­based sports op­por­tu­nity plat­form was launched in New Delhi. The ap­pli­ca­tion has been in the test­ing mode for the last two months. Con­cep­tu­al­ized and funded by FMCG tech­nol­ogy vet­eran Pronoy Roy (ex-IT Di­rec­tor (Global) Reckitt Benckiser Group Plc.), the plat­form aims to bring about a life­style change among peo­ple across age groups with a fo­cus on de­liv­er­ing health through sports.

Ludusz aims to reach 5 cities in In­dia, tar­get­ing an in­road of 1 mil­lion cus­tomers in FY18.

“The prod­uct fo­cuses on pro­vid­ing cus­tomers with con­ve­nient, ac­ces­si­ble and af­ford­able op­por­tu­ni­ties to en­gage in sports and sports re­lated ac­tiv­i­ties. Though there are mul­ti­ple sports ag­gre­ga­tors in the market today, they have lit­tle or no fo­cus on qual­ity. Ludusz is set to revo­lu­tion­ize the market with its three-pronged ap­proach - con­ve­nience, ac­ces­si­bil­ity & af­ford­abil­ity,” the state­ment said.

“The op­er­at­ing model of the prod­uct is based on en­abling op­por­tu­ni­ties via Geo Lo­cated Sports, with a list of cer­ti­fied coaches and venues. This is sup­ple­mented by a Per­sonal de­vel­op­ment tracker / man­ager along-with a com­bi­na­tion of con­ve­nience fea­tures which will guide the cus­tomer to make the op­ti­mum choice,” it said.

The prod­uct is co-funded by FMCG sec­tor veter­ans, Pronoy Roy, Nakul Sharma – former man­age­ment ex­ec­u­tive with cosmetic and beauty prod­ucts gi­ant L’oreal and Karunesh Mukher­jee – a vet­eran in the field of train­ing and de­vel­op­ment for God­phrey Phillips.

The plat­form ad­dresses this market void and pro­vides end users highly con­ve­nient op­por­tu­ni­ties to en­gage, while en­sur­ing cer­tain qual­ity checks and bal­ances. The ap­pli­ca­tion shall be pre­dic­tive, and will pro­vide the best rec­om­men­da­tions us­ing cut­ting edge an­a­lyt­ics ba­sis shared data points chang­ing the way end users en­gage with health and fit­ness ac­tiv­i­ties.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.