UC Browser records 100 million monthly active users in India
UCWeb, an Alibaba Mobile Business Group’s flagship product, UC Browser, has crossed 100 Million Monthly Active Users (MAU) in India. As per Stat Counter, the mobile browser has a 57% market share in India and with an increase of 25% of MAUs in 2016 itself (reaching the 80 million MAU mark in June 2016), UC Browser is the largest mobile browser in India.
With over 462 million internet users and 371 million mobile internet users in India, according to IAMAI reports, a 100 million MAUs makes UC Browser an ideal platform for accessing different kinds of content and the first-choice option for mobile browsing.
With the changing mobile internet landscape, UCWeb has adopted a strategy of becoming a content distribution platform from being a browsing tool by engaging and aggregating entertainment-based content on its platforms – UC Browser and UC News.