UC Browser records 100 mil­lion monthly ac­tive users in In­dia

Voice&Data - - APP ALERT -

UCWeb, an Alibaba Mo­bile Busi­ness Group’s flag­ship prod­uct, UC Browser, has crossed 100 Mil­lion Monthly Ac­tive Users (MAU) in In­dia. As per Stat Counter, the mo­bile browser has a 57% market share in In­dia and with an increase of 25% of MAUs in 2016 it­self (reach­ing the 80 mil­lion MAU mark in June 2016), UC Browser is the largest mo­bile browser in In­dia.

With over 462 mil­lion in­ter­net users and 371 mil­lion mo­bile in­ter­net users in In­dia, ac­cord­ing to IAMAI reports, a 100 mil­lion MAUs makes UC Browser an ideal plat­form for ac­cess­ing dif­fer­ent kinds of con­tent and the first-choice op­tion for mo­bile brows­ing.

With the chang­ing mo­bile in­ter­net land­scape, UCWeb has adopted a strat­egy of be­com­ing a con­tent dis­tri­bu­tion plat­form from be­ing a brows­ing tool by en­gag­ing and ag­gre­gat­ing en­ter­tain­ment-based con­tent on its plat­forms – UC Browser and UC News.

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