The Busi­ness of To­mor­rows

Fast evolving tech­nolo­gies and user needs is en­cour­ag­ing op­er­a­tors to iden­tify and...

Voice&Data - - CONTENT -

Con­sider these global ex­am­ples. Ac­cord­ing to Statista, global mo­bile pay­ment rev­enue in 2015 was pegged at $450 bil­lion and is ex­pected to sur­pass $1 tril­lion in 2019. Like­wise, the the mo­bile con­tent market world­wide is ex­pected to reach $37.4 bil­lion in 2019. Sim­i­larly, while the death knell of mo­bile mes­sag­ing has been sounded time and time again, ex­perts have pegged rev­enues from mo­bile mes­sag­ing to reach $1.279 tril­lion un­til 2018. Also cus­tomer value man­age­ment is ex­pected to be val­ued to the tune of $10.77 bil­lion by 2020.

In In­dia, we are see­ing that ex­plo­sion hap­pen­ing. Mas­sively ex­pand­ing e-com­merce in re­tail, mo­bile gov­er­nance spread­ing to vil­lages, mo­bile bank­ing and wal­lets be­com­ing com­mon­place, IRCTCs rail­way tick­ets through the phone, Uber and Ola taxis and au­tos.....are only some of the ex­am­ples. The smart phone and the ser­vice providers in­volve­ment in a com­mon man’s daily life is in­creas­ing day by day. Tele­com op­er­a­tors have stopped call­ing them­selves tele­com ser­vice providers, and pre­fer to be know as dig­i­tal ser­vice providers for the dig­i­tal na­tives of this world.

For a rapidly grow­ing tele­com in­dus­try like in In­dia, and a tech­no­log­i­cally gal­lop­ing tele­com sec­tor all over the world, to­mor­row is the only re­al­ity. The fast paced in­no­va­tion that is driv­ing tele­com busi­ness is un­prece­dented. As voice rev­enue slows down, data and ser­vices jump, what ex­actly does this mean for op­er­a­tors and their var­i­ous lines of busi­nesses?

The ques­tion is if and how are op­er­a­tors gear­ing up to han­dle these chal­lenges and tap ‘to­mor­rows’ op­por­tu­ni­ties, not just to boost rev­enue and bot­tom-lines, but to en­sure cus­tomer de­light.

To­mor­rows Driv­ers

Voice&Data, along­with Mahin­dra Com­viva, or­gan­ised a round-ta­ble with some of the tech lead­ers in the com­mu­ni­ca­tions space to un­der­stand what’s hap­pen­ing in In­dia.

Op­er­a­tors of to­mor­row are go­ing to lever­age data chan­nels and their as­sets to cre­ate rich and con­tex­tual dig­i­tal en­gage­ments with cus­tomers, em­ploy­ees, part­ners and con­nected de­vices. Mone­tiz­ing data, as it gets in­creas­ingly com­modi­tized, is be­com­ing a big chal­lenge. As con­sumers hunger for data surges, and en­ter­prises dig­i­tal strate­gies get cen­ter-stage, this is the best time for the op­er­a­tors gear up for to­mor­row. Plat­forms that of­fer shorter time to market, higher ARPU and prof­itabil­ity, smarter net­work op­ti­miza­tion, more flex­i­bil­ity and em­power cus­tomers will help keep com­pe­ti­tion at bay.

There are quite a few ser­vices and so­lu­tions that have been glob­ally iden­ti­fied and ac­cepted as rev­enue max­i­miz­ers and cus­tomer ex­pe­ri­ence en­hancers. For bank­ing and tele­com sec­tor these are mostly a broad and in­te­grated range of pro­duc­tized so­lu­tions fo­cused on crit­i­cal busi­ness ob­jec­tives. For in­stance, in the tele­com space these in­clude pre­paid recharge so­lu­tions for mo­bile, DTH, and broad­band op­er­a­tors. For in­ter­net and broad­band play­ers, so­lu­tions for data traf­fic man­age­ment, cus­tomer ex­pe­ri­ence man­age­ment, mon­e­ti­za­tion man­age­ment, se­cu­rity, and reg­u­la­tion com­pli­ance are crit­i­cal. Mes­sag­ing so­lu­tions, not only for text but for in­stant up­dates, no­ti­fi­ca­tions, so­cial chat, file trans­fer, so­cial net­work­ing are fly­ing. Be­yond that, en­ter­prise mes­sag­ing, and multi-chan­nel mes­sag­ing are pick­ing up. Sim­i­larly, so­lu­tions that en­hance cus­tomer ex­pe­ri­ence through an­a­lyt­ics driven, con­sumer life-cy­cle man­ange­ment tools. Fur­ther, these so­lu­tions in­clude dig­i­tal life­style so­lu­tions that meet the di­verse ser­vice re­quire­ments of sub­scribers from in­fo­tain­ment to call man­age­ment while en­hanc­ing op­er­a­tor rev­enues.

(L to R) Ibrahim Ah­mad, Manoran­jan Mo­ha­p­a­tra, Sazal Hazra, Shyam Mardikar, Sesh­giri Rao, KK Sharma, Vikram Ti­wathia, Rupin­der Singh

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