Streamoid builds on AI-aided im­age search

Us­ing its com­puter vi­sion tech­nol­ogy and AI tuned by fash­ion­istas and stylists Streamoid...

Voice&Data - - CONTENT -

There is a multi-fold increase in e-com­merce web­sites, glob­ally. Ac­cord­ing to an­a­lysts, pop­u­lar web­site cre­ators world­wide de­velop a min­i­mum of two e-com­merce web­sites per month. It is but nat­u­ral that companies and pro­fes­sion­als are in­no­vat­ing in build­ing highly user-friendly e-com­merce web­sites, in­te­grat­ing fea­tures that en­hance im­ages-based search us­ing Ar­ti­fi­cial In­tel­li­gence (AI). One such com­pany is US and Ben­galuru, In­di­a­based Streamoid Tech­nolo­gies Inc. It has cre­ated a tech­nol­ogy to rec­og­nize an im­age and then search a large vis­ual data­base to get re­lated con­tent on­line.

Streamoid Tech­nolo­gies is a vis­ual-based search and dis­cov­ery tech­nol­ogy provider that came into ex­is­tence with a mis­sion to “Put Im­ages to use­ful Ac­tions”. Streamoid of­fers a set of vi­sion-based tools that pro­vide newer ways for peo­ple and busi­nesses to find, ex­plore, col­lect and share im­age-based con­tent.

Founded by former Se­nior Di­rec­tor of Nvidia, Srid­har Man­thani, Stan­ford Re­searcher Haricha­ran Lak­sh­man and Ra­jesh Ku­mar, Streamoid is a com­pany that seeks to find so­lu­tions for fash­ion re­tail­ers us­ing its com­puter vi­sion tech­nol­ogy and AI tuned by fash­ion­istas and stylists. In­cor­po­rated in March 2013 in Palo Alto, USA, with the In­dian sub­sidiary, Streamoid Tech­nolo­gies is slowly at­tempt­ing to revo­lu­tion­ize web search, where brows­ing and typ­ing key words would seem like a thing of the past.

The piQ port­fo­lio

“It was quite ap­par­ent that vis­ual con­tent is go­ing to be per­va­sive across dif­fer­ent apps and web­sites. With this pro­pri­etary re­search in hand, we set about think­ing how in­for­ma­tion avail­able in im­ages can be used to im­prove the cus­tomer ex­pe­ri­ence,” re­counts Co-Founder Srid­har Man­thani elab­o­rat­ing on how the seed of thought to set up the com­pany was sowed. “We de­cided to fo­cus on pub­lish­ing and fash­ion e-com­merce. We built the piQto im­age search en­gine that op­er­ates in pub­lish­ing. The piQit Fash­ion plat­form is the evo­lu­tion of this. We were on the cusp of the e-com­merce rev­o­lu­tion in In­dia, and be­lieved that fash­ion is vis­ual, and we can use our tech­nol­ogy to help on­line re­tail­ers and shop­pers,” he said.

Ini­tially, when the founders came to­gether they de­vel­oped their first prod­uct that tar­geted me­dia houses with large data­bases. They de­vel­oped an app called which al­lowed a user to click a pic­ture of an item and the app would then fetch all the con­tent in the me­dia house’s data base re­lated to the item. piQto was de­vel­oped as an im­age recog­ni­tion tool that con­verts the mo­bile cam­era into a vis­ual search en­gine. It en­ables the app user to click on print ads/ im­ages in part­ner pub­li­ca­tions and see re­lated dig­i­tal con­tent like video’s, prod­uct cat­a­log, pic­ture gallery or take a quiz/poll or buy the prod­uct on­line. Ex­plain­ing about their first prod­uct Man­thani says, “piQto is our im­age search en­gine and is the ini­tial proof of con­cept for our tech­nol­ogy be­ing used in our pub­lish­ing prod­uct. It al­lows any im­age to be con­nected to ad­di­tional re­lated, whether ex­ist­ing on a web­site or ap­pear­ing in off­line medium like newspapers/mag­a­zines or bill­boards and find an im­me­di­ate match ex­tremely quickly and ef­fi­ciently. This ul­tra-fast light­weight al­go­rithm al­lows all pub­lish­ers such as newspapers and off­line or on­line mag­a­zines to mon­e­tize their im­ages and bridge the gap be­tween the off­line world and the on­line world.”

PiQto for Pub­lish­ers may be an off-beat, ad­vanced, and in­no­va­tive prod­uct for the pub­lish­ing in­dus­try, but the founders re­al­ized that there were very few tak­ers for their in­no­va­tion. “The pub­lish­ing in­dus­try def­i­nitely sees the value in the piQto im­age search en­gine but is a bit slow to adopt new tech­nol­ogy to their ex­ist­ing busi­ness. Once —Srid­har Man­thani, Haricha­ran Lak­sh­man & Ra­jesh Ku­mar

PiQto for Pub­lish­ers,

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