Mar­ket trends by prod­uct type

Voice&Data - - SMART PHONES -

De­mand for fancy and stylish pro­tec­tive cases have gained pop­u­lar­ity as fash­ion ac­ces­sories in ur­ban parts of In­dia. Com­pa­nies are fo­cus­ing on man­u­fac­tur­ing trendy pro­tec­tive cases to cater to de­mands from a grow­ing num­ber of fash­ion con­scious con­sumers in In­dia. As a re­sult of the in­creas­ing de­mand for stylish pro­tec­tive cases, var­i­ous fash­ion brands in In­dia have started de­sign­ing and selling fancy pro­tec­tive mo­bile cases. Grow­ing con­sumer pref­er­ence for mu­si­con-the-go has led to the pop­u­lar­ity of head­phones and ear­phones. Re­cent trends in the head­phone/ear­phone seg­ment in­clude the in­tro­duc­tion of wire­less tech­nol­ogy and IoT, which are ex­pected to wit­ness rapid adop­tion dur­ing the as­sess­ment pe­riod. Bat­ter­ies are the most es­sen­tial com­po­nent of mo­bile de­vices; how­ever, they have a lim­ited life span af­ter which they need to be re­placed. Con­sumers will­ingly spend on re­plac­ing their ex­ist­ing bat­ter­ies with new ones as it im­proves the per­for­mance of their mo­bile de­vices with­out spend­ing a con­sid­er­able amount. Hence, bat­ter­ies with a longer life are fast gain­ing pop­u­lar­ity amongst con­sumers in In­dia.

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