Are Milkmen a thing of the Past?
App-based Milk delivery services vs Milkmen.
In the world of robotics and artificial intelligence, most of us are still struggling with issues like access to pure and fresh food. Cases of busting fake industries producing adulterated milk and milk products aren't uncommon. In our daily life, we consume packaged products, the ingredients of which remain questionable even after they exhibit necessary information on the packaging. When it comes to milk, the consumption of which is indispensable, the concern for its quality is rational. In India, we traditionally source milk from milkmen. Although this source has been in use since time immemorial, it is a truth well known that they add copious amount of water to milk. One can’t be too sure of the purity of the milk one is drinking. Another source is packaged pasteurised milk. The milk industry is rife with leading dairy giants selling multiple varieties of milk. While one is ensured of quality and hygiene of packaged milk, freshness still remains a crucial issue. Packaged milk is easily 4-5 days old and is often an amalgamation of multiple breeds, sources of which are unknown to the common man.
Today, we need a brand that uses a direct farm to fridge approach. Many companies today are focusing on freshness and purity of milk. Many local and homegrown companies today are focusing on supplying organic and no-preservativesadded milk. These companies are slowly replacing the local milkmen who inconspicuously add water to milk. These new-age milk companies are tapping into the ever-growing demand for milk by supplying fresh and unadulterated milk in negligible time. They use app-based delivery service wherein customers can subscribe and even customize their orders. Such platforms are convenient as they deliver orders right at your doorstep. More and more people are opting for ordering milk online as it prevents them the hassle of going out. Another great feature on these platforms is that the customers can cancel orders of any day that they wish not to buy milk. Such convenience combined with unadulterated fresh milk makes them an attractive choice over the local milkmen.
So can it be said that these appbased milk delivery services are better than milkmen? Let’s find out…
Kavita, a resident of Defence Colony and a mother of two, shares her experience of using Keventers’ new milk delivery service. “Being a mother of two toddlers, my major concern is to ensure that I provide best of everything to my kids. While we adults can do without milk, children need at least two glasses every day. I used to buy milk from the local milkman. But that milk was too diluted with water. Such milk provides zero nutritional value to the kids. So I decided to switch. Being a Delhiite, I have had Keventers’ milkshake ever since I can remember. When I heard they were launching a new milk delivery service, I knew I had to give it a try. I have been using their cow milk for some days now and I am extremely satisfied. I get the delivery within 9 hours right at my doorstep. The milk is creamy, fresh and tastes delicious. I am content as I am sure what I am feeding to my kids, is pure.”
A young couple, Karan and Avni, who just moved into their studio apartment in Gurgaon, have also subscribed to Keventers’ The Milk Co. They share why it suits their lifestyle and needs. “We have a pretty hectic lifestyle. Work keeps us busy for the most part of our day. It isn’t possible for us to go grocery shopping regularly. We try to order in instead”, they share. Karan further states, “I subscribed to Keventers when I heard about their newly launched milk service. I need my fix of protein shake every day and Avni never misses her morning coffee. The Milk Co. works well for us as they deliver fresh and hygienic milk right at our doorstep. What surprised us was the fact that at any point, there are absolutely no human hands touching the milk. We are sure of its hygiene” Avni shares, “When we are not working, we are travelling. Keventers lets us cancel our order for any days of the month. We can customise our orders based on the days we are home and need milk. It works conveniently for us. Also, I’m very particular about the taste of my coffee. I have cancelled milk subscription from a bunch of other brands’ apps because the taste of milk used to be different every day. But that isn’t the case with The Milk Co. The milk in my coffee tastes same everyday”.
Well milkmen are surely going to get extinct soon with these brands taking over with their subscriptionbased milk delivery apps and looks like Keventers is leading the pack! One can search for Keventers The Milk Co. on App Store and Google Play. We
BLUSHING OCCURS WHEN THE BLOOD VESSELS CLOSE TO THE SURFACE OF THE SKIN IN THE CHEEKS, NECK AND CHEST OPEN UP TO ALLOW MORE BLOOD TO FLOW.
And, to mark the 200th anniversary of the great naturalist Charles Darwin in 2009, the New Scientist magazine asked some of the leading biologists of the world to name the biggest gaps in evolutionary theory. “Blushing is the biggest gap in evolutionary theory,” suggested Dr Frans de Waal, a leading expert in primate behaviour at Emory University, Georgia, US. He admits the riddle why people go red in the face when they are embarrassed is still difficult to explain.
Scientists are red-faced as they admit that, while everyone does it, blushing remains one of the biggest gaps in evolutionary theory. So, blushing continues to remain one of the last riddles in human development.
“Why do humans blush? We’re the only primate that does so in response to embarrassing situations (shame) or when caught in a lie (guilt), and one wonders why we needed such an obvious signal to communicate these self-conscious feelings,” Dr Waal told the New Scientist.
“Blushing interferes with the unscrupulous manipulation of others,” he added.
Blushing occurs when the blood vessels close to the surface of the skin in the cheeks, neck and chest open up to allow more blood to flow. Dr Waal speculated on whether early humans were subjected to selection pressures to keep them honest.
People whose cheeks turn red at the thought of speaking to a stranger have similar blood flow to everyone else. It’s just that their blushing takes longer to subside so it’s more obvious to them and others. A team of researchers led by Dr Peter Drummond from Murdoch University in Australia rated facial blood flow in people frightened of blushing as they performed everyday, but potentially squirmworthy tasks.these included speaking to a stranger, giving a speech and listening to the taped speech afterwards.
The researchers then compared the results with a group of people who were not frightened of blushing who performed the same tasks. They found embarrassment and self-reported blushing intensity was greater in the fear-of-blushing group than in the control group throughout the experiment.
While increases in facial blood flow were similar in the two groups during each task, blushing took longer to subside in the fear-ofblushing group than in controls. The researchers reported online in the journal Behaviour Research and Therapy how this resulted in an incremental increase in facial blood flow over the course of the experiment.
Dr Drummond says the differences in blushing behaviour could come down due to a number of factors. “It may be that there is a difference in the way the facial blood vessels respond during social encounters in fearful blushes which prolongs the increase in the way people cope in slightly stressful situations,” he says.
“Or, it may be that, people who are frightened of blushing are simply more anxious than those who aren’t, and this anxiety then persists for some time afterwards, so it takes them a little longer to recover and get back to normal.” It may also be that, because the blush response lingers longer, there’s more opportunity for the person and others to notice it, he adds.
Either way, Dr Drummond says the research has its silver lining for people worried about blushing. “During these social encounters they are blushing no more strongly or more frequently ... than people who don’t feel they blush very much. They just take longer to recover.” And that, according to Dr Drummond, could simply be the result of the blusher’s thought process.
“They’re going over all the possible ways that they could be embarrassing themselves during the social encounter,” he says. “If the research helps people come to terms with that it could help them lose their fear of blushing,” contends Dr Drummond.
Love is our true destiny. We do not find meaning of life by ourselves alone—we find it with another.