All About Adaantio India
An initiative to bridge the gap between talent and their patrons.
There are a big chunk of talented designers available across the length and breadth of India. Be it in terms of traditional, contemporary or fusion designs for apparels, jewellery, home furnishing or accessories who, because of paucity of resources, are not able to spread awareness about their creativity outside their restricted area of influence.
“These designers are highly creative people in their domain but have limited exposure to distribution or marketing. Our main task is to pick the best out of them and give them a platform wherein they are able to display their creativity to the upmarket patrons in the metros”, says Mrs Roli Mathur – the heart and soul of Adaantio India.
Adaantio India was conceptualised in 2015 with the basic idea of bridging the gap between the talent and their patrons.
“This is a complete ecosystem right from designers, small and medium manufacturing units, front line sales people involved in the process, majority of which are women. This is also a source of selfemployment and women empowerment which our society very badly needs at this point of time.”
Adaantio India has been organising exhibitions in various formats right from 5 star hotels to smaller events in the high end residential neighbourhoods.
“We always have a defined theme for each of the event which depends on the venue and timing of the exhibition. The biggest challenge is to get something new and enticing from the same set of exhibitors for each of the exhibitions”, says Roli as 70-80 per cent of the exhibitors usually participate in almost all her exhibitions.
The exhibitions organised by Adaantio India so far have been quite professionally managed with a major thrust on awareness for each of the product categories through social media, outdoors, print media etc.
Adaantio India has also started Nature’s Market which revolves around natural and organic produce. The farmers directly get a platform at high end neighbourhoods which is a win-win situation for the farmers and the consumers.
“Just after the monsoon, we would focus majorly on this concept. We would organise these markets at two to three locations in Noida every weekend in the morning from 6am to 11:30 am. Besides organic products, there would be a lot more other activities which people would enjoy”, says Roli.
Adaantio had organised it’s seventh edition at Radisson Blu – Noida in April 2018 which, as per industry standards, was a big success. They had Aligarh’s famous ‘Phool Patti’, ‘Kalam kari’, ‘Shibori’ print fabrics’, Lucknow’s high end ‘Chikankari’, ‘Banarsi Silk’ in terms of the various traditional arts along with high end Lenin, ladies fancy foot wear, artificial and real jewellery, high end home furnishing etc along with a lot of upcoming designers from various parts of the country.
“It was an extremely pleasant experience to see a whole lot of visitors leaving with huge shopping bags and happy exhibitors at the end of the day”, says Roli Mathur.
The next event is on 7th of Aug 2018 focused majorly on Teej and Rakhi festivals.
As the name suggests, the exhibition would be more festive oriented and the exhibitors have put their best foot forward to surprise their patrons again.
Adaantio India would announce their event calendar for the second half of the year which is usually more eventful than the first half because of better weather and whole lot of festivals-after the Teej and Rakhi Special. Contact Details: –[email protected]tio.com ; facebook.com/adaantio.india; Instagram.com/adaantioindia