All About Adaan­tio In­dia

An ini­tia­tive to bridge the gap be­tween tal­ent and their pa­trons.

Woman's Era - - Short Story -


There are a big chunk of tal­ented de­sign­ers avail­able across the length and breadth of In­dia. Be it in terms of tra­di­tional, con­tem­po­rary or fu­sion de­signs for ap­par­els, jew­ellery, home fur­nish­ing or ac­ces­sories who, be­cause of paucity of re­sources, are not able to spread aware­ness about their cre­ativ­ity out­side their re­stricted area of in­flu­ence.

“Th­ese de­sign­ers are highly cre­ative peo­ple in their do­main but have lim­ited ex­po­sure to dis­tri­bu­tion or mar­ket­ing. Our main task is to pick the best out of them and give them a plat­form wherein they are able to dis­play their cre­ativ­ity to the up­mar­ket pa­trons in the met­ros”, says Mrs Roli Mathur – the heart and soul of Adaan­tio In­dia.

Adaan­tio In­dia was con­cep­tu­alised in 2015 with the ba­sic idea of bridg­ing the gap be­tween the tal­ent and their pa­trons.

“This is a com­plete ecosys­tem right from de­sign­ers, small and medium man­u­fac­tur­ing units, front line sales peo­ple in­volved in the process, ma­jor­ity of which are women. This is also a source of self­em­ploy­ment and women em­pow­er­ment which our so­ci­ety very badly needs at this point of time.”

Adaan­tio In­dia has been or­gan­is­ing ex­hi­bi­tions in var­i­ous for­mats right from 5 star ho­tels to smaller events in the high end res­i­den­tial neigh­bour­hoods.

“We al­ways have a de­fined theme for each of the event which de­pends on the venue and tim­ing of the ex­hi­bi­tion. The big­gest chal­lenge is to get some­thing new and en­tic­ing from the same set of ex­hibitors for each of the ex­hi­bi­tions”, says Roli as 70-80 per cent of the ex­hibitors usu­ally par­tic­i­pate in al­most all her ex­hi­bi­tions.

The ex­hi­bi­tions or­gan­ised by Adaan­tio In­dia so far have been quite pro­fes­sion­ally man­aged with a ma­jor thrust on aware­ness for each of the prod­uct cat­e­gories through so­cial me­dia, out­doors, print me­dia etc.

Adaan­tio In­dia has also started Na­ture’s Mar­ket which re­volves around nat­u­ral and or­ganic pro­duce. The farm­ers di­rectly get a plat­form at high end neigh­bour­hoods which is a win-win sit­u­a­tion for the farm­ers and the con­sumers.

“Just af­ter the mon­soon, we would fo­cus ma­jorly on this con­cept. We would or­gan­ise th­ese mar­kets at two to three lo­ca­tions in Noida every week­end in the morn­ing from 6am to 11:30 am. Be­sides or­ganic prod­ucts, there would be a lot more other ac­tiv­i­ties which peo­ple would en­joy”, says Roli.

Adaan­tio had or­gan­ised it’s seventh edi­tion at Radis­son Blu – Noida in April 2018 which, as per in­dus­try stan­dards, was a big suc­cess. They had Ali­garh’s fa­mous ‘Phool Patti’, ‘Kalam kari’, ‘Shi­bori’ print fab­rics’, Luc­know’s high end ‘Chikankari’, ‘Ba­narsi Silk’ in terms of the var­i­ous tra­di­tional arts along with high end Lenin, ladies fancy foot wear, ar­ti­fi­cial and real jew­ellery, high end home fur­nish­ing etc along with a lot of up­com­ing de­sign­ers from var­i­ous parts of the coun­try.

“It was an ex­tremely pleas­ant ex­pe­ri­ence to see a whole lot of vis­i­tors leav­ing with huge shop­ping bags and happy ex­hibitors at the end of the day”, says Roli Mathur.

The next event is on 7th of Aug 2018 fo­cused ma­jorly on Teej and Rakhi fes­ti­vals.

As the name sug­gests, the ex­hi­bi­tion would be more fes­tive ori­ented and the ex­hibitors have put their best foot for­ward to sur­prise their pa­trons again.

Adaan­tio In­dia would an­nounce their event cal­en­dar for the sec­ond half of the year which is usu­ally more event­ful than the first half be­cause of bet­ter weather and whole lot of fes­ti­vals-af­ter the Teej and Rakhi Spe­cial. Contact De­tails: –[email protected]­ ; face­­­dia; In­sta­­tioin­dia

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