Digitalisation and New- Age Moms
How she hires good tutors today?
Technology, especially digital, has a significant role to play in our lives today. It is present in everything we do. In fact it has made the world a small place. The good thing is that in today’s internet-of-things era, there is always an app, a gadget or a portal available to help one browse, scrutinise, select and make informed choices about products or services. Digital technology has revolutionised every industry at large. With the integration of new technologies in traditional teaching, even the education industry is making a paradigm shift. From real to virtual classrooms, books to online modules, coaching classes to online tuitions; new technologies has made the transition possible to the next level.
With students already experiencing the benefits of the digital world at schools and colleges, it is getting increasingly important for parents to provide the same back home too. Hence, riding the digital wave today is the only option one has. Most mothers today have already turned to the digital world. From shopping, banking, reserving movie tickets to even booking a domestic help, they do everything online. And now making informed choices about their children’s education too!
When it comes to choosing a tutor, moms today seem to know exactly what they are looking for. But getting the right one always seems like a big challenge. They are left with no choice but to hire someone in the neighborhood or rely on word of mouth. Recent surveys indicate that mothers today not only require tutors to educate their children and get better grades but also require constant assurance about their security as well.
This is where the power of technology comes into play. We see a lot of millennial mothers turning to internet platforms like Guruq, to hire suitable tutors for their children. Guruq is the only Edtech platform in India that connects parents with the right tutors, after mandatory background verification. It primarily focuses on aspects like quality and safety among other things.
In fact, the 5-step verification process which Guruq uses for onboarding tutors involves a thorough background check of basic and advanced details of the tutor, followed by a proficiency test as well an interview. They can even suggest their existing tutors register with Guruq for further assurance. Additionally, the feedback and rating mechanism helps to monitor the progress of students and their tutors. The goal, however, is to create a cohesive relationship between the student and tutor. Mothers will have the freedom to choose without the hassle of vetting them on their own.
According to Minal Anand, Founder-ceo of Guruq and an enterprising finance major from Boston University, “Guruq as a digital platform is an endeavor to fill the need gap that exists in the tutoring industry. Every mother today knows that personalised attention at home tuitions (extra schooling) is the need of the hour but don’t know who to turn to for help when looking for the right tutor. Guruq is that common platform that helps them to connect with India’s largest tutor community and choose from only the best across classes, subjects, boards, budgets, popularity, etc.”
The above model assures the ‘right’ hire every time. Parents and students will have access to Guruq certified tutors for various levels of learning. The platform thus enables tutor trial, selection, and review. Online recorded sessions are available for evaluation and the user-based rating system provides a benchmark to make an informed decision. Additionally, Guruq has already empanelled academicians from reputed institutes as its Advisory Board members who will also help mentor tutors. The security aspect of hiring the tutor is now as easy as doing your grocery online. Everything is available at Guruq at a click of a button. We