FOOD CHOICES OF THE MILLENNIALS
The nutritious choices are huge.
People, lifestyle, culture, food, their tastes and many things have changed in the past thousands of years. Now millennials are a part of our population but may be with different tastes and characteristics. They face lack of time and have stress from their work and resort to fast food causing obesity. The good news is that they are now optimistic about their future food. They are learning and using technology as a tool to guide for nutritious and healthy food.
Still, there may be a population which depends on processed and fast food, but there is a definite shift in this generation and they are now a more savvy and educated group and are conscious of nutrition and health values. They are using recent information sources to choose food of their personal choice, which are beneficial for health. They are using technology in selecting daily intake of food, beverages etc. They are watching labels on food products for information about fats, calories, sugar. Food leaders are also conscious of millennials’ choices.
What millennials do
In the fast life of metros and big cities couples are working for a better living. Even if they are aware of food ingredients, many still opt for food items readily available to eat or semi- cooked foods. Choices and trends amongst millennials as seen are:
✿ As more and more women are entering the workforce and they don't have time to cook, there is a significant rise in eat-out culture.
✿ They are ready to pay more for branded and quality food which have health benefits.
✿ They look for the quality of food, cleanliness and how they are produced. They check labels on food packets.
✿ Almost 50-60 per cent eat out at least once a week preferably at fast serving restaurants.
✿ Many of them replace meals by snacks. Sometimes they are ordering online and go for pick-up or get home delivery to save time which they can use for some other work or fun and pleasure. Some buy organic food even if it costs them more.
They are willing to experiment with new products and innovations.
They are calorie conscious people and cut on calories intake by eating more vegetables and fruits, drinking more water or low-calorie beverages like coffee.
They have the option of choosing from varieties of food available in cities, they keep their meals shuffling like meals of different states of India or other Asian foods of China and Thailand or sometimes Mexican foods like burritos or chipotle or may be Italian pizzas and the like.
Burger joints also offer only salads as lunch. This is also getting popular, many like it at least once in a week for lunch and balance their calories and fat intake.
Many of them are shifting to eating multiple smaller meals or snacks per day than the old standard of three meals a day – breakfast, lunch and dinner.
Flavourful, healthful and portable munchies are gaining popularity.
Bowls are being preferred for anything from rice or noodles or quinoa.
Millennials are now focusing on living their current life to the fullest. Their path is no more traditionally sequential and linear. They are more personalised in mixing of improved diets, exercise and supplements. The future of the food industry will be by and large guided by the millennials’ choice.