FOOD CHOICES OF THE MIL­LEN­NI­ALS

The nu­tri­tious choices are huge.

Woman's Era - - News - In­der Raj Ah­luwalia Shree Prakash

Peo­ple, life­style, cul­ture, food, their tastes and many things have changed in the past thou­sands of years. Now mil­len­ni­als are a part of our pop­u­la­tion but may be with dif­fer­ent tastes and char­ac­ter­is­tics. They face lack of time and have stress from their work and re­sort to fast food caus­ing obe­sity. The good news is that they are now op­ti­mistic about their fu­ture food. They are learn­ing and us­ing tech­nol­ogy as a tool to guide for nu­tri­tious and healthy food.

Still, there may be a pop­u­la­tion which de­pends on pro­cessed and fast food, but there is a def­i­nite shift in this gen­er­a­tion and they are now a more savvy and ed­u­cated group and are con­scious of nutri­tion and health val­ues. They are us­ing re­cent in­for­ma­tion sources to choose food of their per­sonal choice, which are ben­e­fi­cial for health. They are us­ing tech­nol­ogy in se­lect­ing daily in­take of food, bev­er­ages etc. They are watch­ing la­bels on food prod­ucts for in­for­ma­tion about fats, calo­ries, sugar. Food lead­ers are also con­scious of mil­len­ni­als’ choices.

What mil­len­ni­als do

In the fast life of met­ros and big cities cou­ples are work­ing for a bet­ter liv­ing. Even if they are aware of food in­gre­di­ents, many still opt for food items read­ily avail­able to eat or semi- cooked foods. Choices and trends amongst mil­len­ni­als as seen are:

✿ As more and more women are en­ter­ing the work­force and they don't have time to cook, there is a sig­nif­i­cant rise in eat-out cul­ture.

✿ They are ready to pay more for branded and qual­ity food which have health ben­e­fits.

✿ They look for the qual­ity of food, clean­li­ness and how they are pro­duced. They check la­bels on food pack­ets.

✿ Al­most 50-60 per cent eat out at least once a week prefer­ably at fast serv­ing restau­rants.

✿ Many of them re­place meals by snacks. Some­times they are or­der­ing on­line and go for pick-up or get home de­liv­ery to save time which they can use for some other work or fun and plea­sure. Some buy or­ganic food even if it costs them more.

They are will­ing to ex­per­i­ment with new prod­ucts and in­no­va­tions.

They are calo­rie con­scious peo­ple and cut on calo­ries in­take by eat­ing more veg­eta­bles and fruits, drink­ing more wa­ter or low-calo­rie bev­er­ages like cof­fee.

They have the op­tion of choos­ing from va­ri­eties of food avail­able in cities, they keep their meals shuf­fling like meals of dif­fer­ent states of In­dia or other Asian foods of China and Thai­land or some­times Mex­i­can foods like bur­ri­tos or chipo­tle or may be Ital­ian piz­zas and the like.

Burger joints also of­fer only sal­ads as lunch. This is also get­ting pop­u­lar, many like it at least once in a week for lunch and bal­ance their calo­ries and fat in­take.

Many of them are shift­ing to eat­ing mul­ti­ple smaller meals or snacks per day than the old stan­dard of three meals a day – break­fast, lunch and din­ner.

Flavour­ful, health­ful and por­ta­ble munchies are gain­ing pop­u­lar­ity.

Bowls are be­ing pre­ferred for any­thing from rice or noo­dles or quinoa.

Mil­len­ni­als are now fo­cus­ing on liv­ing their cur­rent life to the fullest. Their path is no more tra­di­tion­ally se­quen­tial and lin­ear. They are more per­son­alised in mix­ing of im­proved di­ets, ex­er­cise and sup­ple­ments. The fu­ture of the food in­dus­try will be by and large guided by the mil­len­ni­als’ choice.

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