Asia Dreams - - WHAT'S HAPPENING -

Beer lovers will wel­come the news that Heineken Light is now avail­able in In­done­sia. The lat­est in­no­va­tion in Heineken's 150-year his­tory has been hotly an­tic­i­pated since its launch in 2014. Heineken Light is pop­u­lar world­wide as a pre­mium prod­uct famed for an al­co­hol con­tent of only 3.3%, lower calo­ries and a cool re­fresh­ing flavour.

Heineken Light is crafted lov­ingly from pre­mium in­gre­di­ents, in­clud­ing cas­cade hops, the choice hops used by re­spected craft brew­ers all around the world.

The cas­cade hops im­part a bril­liant flo­ral and fruity taste to the re­fresh­ing Heineken Light.

Based on re­search by in­de­pen­dent TNS re­search firm in 2016, Heineken Light is the con­sumer's drink of choice to un­wind after a long work day or while savour­ing a beach­side hol­i­day get­away. A beer with less al­co­hol and fewer calo­ries is a win­ning com­bi­na­tion for a hec­tic life­style, with the added up­side of the same great taste.

Heineken Light is en­thu­si­as­ti­cally en­dorsed by In­sta­gram celebrity Ellysa Sin­silia (@esin­silia) and Beergem­bira's founder Ade Putri Para­ma­dita. Heineken Light is the per­fect chill-out com­pan­ion amid their busy sched­ules and jet­set­ting life­style.

As part of Heineken Light's cam­paign, Heineken has col­lab­o­rated with Dan­jyo Hiy­oji to launch the Albe­sen va­ca­tion col­lec­tion. The va­ca­tion col­lec­tion fea­tures 25 dif­fer­ent pieces for men and women, set in clas­sic Heineken white against green. Heineken was proud to be one of the of­fi­cial spon­sors of Sen­sa­tion 2018 held at ICE BSD on Fe­bru­ary 2018.

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