NICONICO MARE

Asia Dreams - - THE JOYS OF SHOPPING: JAKARTA -

In Bali where swimwear is ba­si­cally a sta­ple fash­ion item, the name Nico Genze rings true. Nico is of Ger­man de­scent but has long called In­done­sia his home. He dis­cov­ered his pas­sion for fash­ion back in his univer­sity days when he gave his busi­ness ma­jor a go. Re­al­is­ing that swimwear de­sign was his true call­ing, Nico moved to Florence to study at Polimoda be­fore con­tin­u­ing his jour­ney to New York to study at FIT.

Nico's un­de­ni­able skills earned him a magna cum laude and landed him re­mark­able stints at famed brands Vic­to­ria's Se­cret and Jockey in New York City. Af­ter hon­ing his skills in the Big Ap­ple for a while, Nico de­cided to re­turn to his roots and cre­ate his own brain­child in In­done­sia.

Thanks to his gen­uine love for fash­ion and his knack for unique­ness and trend­set­ting cre­ativ­ity, Nico was able to cre­ate the now-cov­eted Niconico Mare swimwear com­pany. The first de­signer to bring glam swimwear to Bali's trop­i­cal re­sort scene, the brand im­me­di­ately won the hearts of beach reg­u­lars. Now Niconico Mare has a strong brand pres­ence in more than 20 coun­tries with flag­ship stores in Jakarta and Bali.

Other than hard work, Nico cred­its luck for his suc­cess. “You have to be hard work­ing, and in­tro­duce some­thing unique that dif­fer­en­ti­ates you from your com­peti­tors,” says Nico. “The sec­ond thing is luck. Hav­ing the right prod­uct at the right time.”

Th­ese days Nico finds him­self oc­ca­sion­ally re­vis­it­ing his old hobby of paint­ing and work­ing on his crafts, which can be seen on the walls of his Art Vil­las in­clud­ing the Niconico Man­sion in Petitenget and Villa Niconico at Ber­awa Beach.

Nico Genze

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