NEW AGE

DA MAN - Caliber - - NEWS -

Last may, in an un­ex­pected move, richemont group—who con­trols lux­ury watch brands like Cartier, Van Cleef & ar­pels, iWC schaffhausen, Jaeger-LeCoul­tre and many more—has an­nounced that it’s de­but­ing a new en­trylevel watch brand called Baume. While it might sound like an off-shoot of the 188-year-old Baume & mercier, Baume is an en­tirely sep­a­rate busi­ness. at Baume, watches are eco-friendly. the brand, for in­stance, part­nered up with nGOs and en­vi­ron­men­tal ini­tia­tives like Waste Free Oceans. this means that there are no an­i­mal-based prod­ucts or pre­cious met­als used. in­stead, “sus­tain­able, re­cy­cled, and up-cy­cled” ma­te­ri­als like cork, cot­ton, linen and re­cy­cled pet are used for straps, which are in­ter­change­able. this is an­other thing that Baume stands for: cus­tomiza­tion, with over 2,000 op­tions avail­able to cre­ate your own unique watch.

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