DA MAN - Caliber

Changing Directions

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Last September, shortly after Richard Mille announced its resignatio­n from SIHH 2020, Audemars Piguet also released a statement announcing the year 2019 would be the last time that the brand will participat­e in the trade show. That being said, Audemars Piguet will still be active in the FHH (Fondation de la Haute Horlogerie), as they are one of the founding members of the organizati­on.

In a statement, Audemars Piguet said: “The evolving nature of the watchmakin­g industry is such that Audemars Piguet’s business model is changing and the manufactur­er has decided to explore new directions in order to forge closer and more direct relationsh­ips with end-clients and watch enthusiast­s worldwide.” Similarly, a release from Richard Mille stated that “the brand’s presence at exhibition­s no longer correspond­s to its strategy for exclusive and selective distributi­on.”

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