DA MAN - Caliber - - WATCHLAB -

What hap­pens when a key fig­ure of the mod­ern mu­sic scene meets a brand com­mit­ted to the fu­ture of Swiss’ watch­mak­ing in­dus­try? The an­swer is a pow­er­ful tribute time­piece. Known for his eclec­tic and dis­cern­ing style choices and his ma­ture ap­pre­ci­a­tion for watch­mak­ing, Amer­i­can rap­per, DJ and record pro­ducer Swizz Beatz has pre­vi­ously cre­ated a six-piece unique edi­tion with Zenith that at­tracted con­sid­er­able in­ter­est among watch con­nois­seurs and mu­sic-lovers. This year, Zenith has un­veiled the new Defy Zero G Swizz Beatz, fea­tur­ing a 44mm brushed ti­ta­nium case fram­ing an open­worked dial. To top it off, there are orange ac­cents on the hands and hour-mark­ers. This color scheme con­tin­ues to the crown ring and also the vivid al­li­ga­tor leather coat­ing of the white rub­ber strap. Of par­tic­u­lar note, both the strap and the bezel are in­scribed with in­spi­ra­tional quote—or parts thereof—from the mu­sic vi­sion­ary him­self: “Never let peo­ple tell you what you can’t do, be­cause the sky’s not the limit, it’s just the view.” Cer­tainly a fit­ting sen­ti­ment for mu­sic and watch­mak­ing.

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