DEFY ZERO G SWISS BEATZ EDITION
What happens when a key figure of the modern music scene meets a brand committed to the future of Swiss’ watchmaking industry? The answer is a powerful tribute timepiece. Known for his eclectic and discerning style choices and his mature appreciation for watchmaking, American rapper, DJ and record producer Swizz Beatz has previously created a six-piece unique edition with Zenith that attracted considerable interest among watch connoisseurs and music-lovers. This year, Zenith has unveiled the new Defy Zero G Swizz Beatz, featuring a 44mm brushed titanium case framing an openworked dial. To top it off, there are orange accents on the hands and hour-markers. This color scheme continues to the crown ring and also the vivid alligator leather coating of the white rubber strap. Of particular note, both the strap and the bezel are inscribed with inspirational quote—or parts thereof—from the music visionary himself: “Never let people tell you what you can’t do, because the sky’s not the limit, it’s just the view.” Certainly a fitting sentiment for music and watchmaking.