The In­evitabil­ity of Change

The SIHH im­ple­ments a new for­mula in hopes of change

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The Sa­lon In­ter­na­tional de la Haute Hor­logerie or SIHH, the in­vi­ta­tion-only trade show put on by the Richemont Group in col­lab­o­ra­tion with a few in­de­pen­dent lux­ury brands, marks the be­gin­ning of the new cal­en­dar from the world of watch­mak­ing. It’s the first fair of the year, which sets the scene and pre­views the trends for the twelve months to come. It’s also a fab­u­lous show­case with no equiv­a­lent any­where in the world, as much for its pres­ti­gious ex­hibitors as the qual­ity of its in­fra­struc­ture. For its 2018 edi­tion, SIHH con­tin­ued to en­joy suc­cess­ful and care­fully man­aged growth. With thirty-five ex­hibitors (in­clud­ing no fewer than six new ar­rivals), a day for the gen­eral pub­lic (car­ry­ing on from last year’s suc­cess) and the launch of a unique net­work­ing and con­tent hub at the heart of the fair, the Sa­lon In­ter­na­tional de la Haute Hor­logerie con­tin­ues to gain in size and scope.

Change is Con­stant

Watch maisons are be­com­ing in­creas­ingly drawn to the SIHH for­mula and con­tinue to opt in. Whereas the sa­lon had 16 ex­hibitors three years ago, that num­ber has now risen to 35, with this year’s edi­tion see­ing the ar­rival of six new pres­ti­gious maisons. Her­mès has be­come the 18th his­tor­i­cal mai­son, while Ar­min Strom, Chronométrie Fer­di­nand Berthoud, DeWitt, élé­gante by F.P. Journe and Ro­main Gau­thier are join­ing the “Carré des Hor­logers” that now com­prises 17 brands.

On top of that, every­thing has been com­pletely rethought by the or­ga­niz­ers to en­sure that the de­mands of an ever-chang­ing en­vi­ron­ment con­tinue to be met. For in­stance, the first new fea­ture is that the re­cep­tion ar­eas have been re­designed to fa­cil­i­tate ac­cess and im­prove se­cu­rity with the large en­trance tak­ing on a the­atri­cal aura in terms of its sheer size and en­hanc­ing vis­i­tor flow.

An­other sig­nif­i­cant new el­e­ment is the “SIHH Live” area at the heart of the De­signed like an ac­tual TV set, it aims to pro­vide a com­mu­ni­ca­tions plat­form for brands with prod­uct pre­sen­ta­tions, de­bates and other events, while also cre­at­ing con­tent that will be avail­able via SIHH’s com­mu­ni­ca­tion chan­nels. Mind you, this is open to all vis­i­tors seek­ing to spend a few min­utes here to lis­ten, set up an ap­point­ment, ob­tain in­for­ma­tion, or just en­joy a quiet mo­ment. This con­nected set will pro­vide images that will no­tably be broad­cast live on the SIHH2018 App.

The off­i­cal app—in­tended to be a con­ve­nient and easy way of keep­ing in sync with the sa­lon in real time—has been sub­stan­tially op­ti­mized this year and plays the role of an in­ter­ac­tive guide for vis­i­tors. As well as pro­vid­ing use­ful gen­eral in­for­ma­tion, trans­port timeta­bles and a map of the show, this app of­fers the vis­i­tor a chance to view what is go­ing on in the au­di­to­rium.

“The SIHH is the ma­jor an­nual ren­dezvous for fine watch­mak­ing stake­hold­ers. It sim­ply has no equiv­a­lent. This year, the ma­jor new in­tro­duc­tion is the cre­ation of a new place con­ducive to en­coun­ters and open to all-com­ers, which will serve as a plat­form for all the ex­hibit­ing maisons,” said Fa­bi­enne Lupo, the Pres­i­dent and Man­ag­ing Di­rec­tor of the Sa­lon In­ter­na­tional de la Haute Hor­logerie. “The Sa­lon thus ac­tively fos­ters ties and gen­er­ates con­tent.”


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