DA MAN - Style - - Campaigns -

Wait, is this for spring/sum­mer? Yes, in­deed. The icy­look­ing set­ting of Ver­sace’s cam­paign is none other than

Cal­i­for­nia’s Salt Flats. This marks the first col­lab­o­ra­tion be­tween Donatella Ver­sace and renowned pho­tog­ra­pher

Steven Klein. “In this new cam­paign, the Ver­sace man is at his most dra­matic, fear­less and strong. He is a man of his own mind, no mat­ter where he finds him­self,” said

the de­signer. Two male mod­els, Ben­jamin Benedek and nathaniel Visser, were joined by mixed mar­tial arts fighter Lukasz Grabowski—who also ap­pears on the women’s cam­paign along­side Gigi Ha­did and other mod­els. The whole con­cept took af­ter the mil­i­tary/util­i­tar­ian-in­spired

fash­ion col­lec­tion, and was styled by David Brad­shaw.

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