“I’m a little bit old school when it comes to watches; I like that kind of timeless watches”
dependable calibre 5 automatic mechanical movement ticking inside it. a more notable highlight, however, would probably be the watch’s ceramic bezel coated with blue lacquer. as befitting of an aquaracer watch, the new 300 M model is fully water-resistant up to a depth of 300 meters. while these specifications were designed with more rigorous outings such as yachting in mind, you can probably say that this is also the most ideal timepiece for some rigorous partying in the clubs and beaches of ibiza.
That is not the only reason why we are on ibiza, however. our trip to the famed island is, in fact, arranged to celebrate tag heuer’s collaboration with the world of contemporary music. This, in turn, is part of the brand’s unique approach of communicating its image to as wide an audience as possible through four distinct fields— “universes” in the brand’s parlance— including sport, lifestyle, heritage and music. “it’s the best language; it’s still the language everyone understands,” biver enthuses of the fourth one. “with music, you can travel all around the world and everybody understands; everybody has the same emotions, pleasure, hope and joy.”
while it might come as a surprise to some, especially considering tag heuer’s long history, the brand’s focus on edM is perhaps only natural as it boldly reaches out to a new generation with new tastes who also live in an increasingly connected world. Quite appropriately, this event brings together two legends from two different generations who are also two of tag heuer’s most celebrated brand ambassadors: veteran dJ/ producer david guetta and rising edM star Martin garrix. The former happens to be in ibiza for the popular f**k Me i’m famous parties, while the latter brought his Multiply concert to the island. and for the cherry on top, a touch of the sport universe is thrown in the mix. The first day of festivities kicks off with a late dinner at cipriani in downtown ibiza, as guests, journalists and tag heuer representatives mingle in anticipation of the main event, viewing david guetta perform a set in Pacha ibiza, the best known club in a town full of clubs. as it happens, Pacha is only a five-minute walk away from cipriani, and a brief stroll from the more relaxed