In Timely Fashion

New Year, new watches, new brand ambassadors. This year’s SIHH event saw many brands appointing new but familiar faces as their representatives. for example, has announced the appointment of Benedict Cumberbatch as its newest ambassador. The actor, who was already seen wearing Jaeger-LeCoultre’s Master UltraThin Perpetual engraved watch in the movie “Dr. Strange,” expressed his gratitude to be “associated with such an outstanding watch manufacture as Jaeger-LeCoultre.”

meanwhile, teamed up with Bradley Cooper. As IWC is celebrating its 150th anniversary this year, the brand mentioned that they are looking forward to further collaborations with Cooper.