American Dreamer

Coach, as a brand, is inherently American. So, it comes as no surprise that their debut fragrance for men, Coach for Men, is a reflection of New York City. In particular, it’s the Big Apple’s energetic, vibrant and cool feel that’s encapsulated in this scent. The brand appointed James Franco as the face of Coach for Men’s campaign. Photographed by Steven Meisel, Franco wore a black leather jacket while casually leaning against a vintage Plymouth Valiant. Anne Flipo and Bruni Jovanovic then translated this attitude using green nashi pear and bergamot as the top notes, giving it a burst of zest and freshness. The end result is a fragrance for men that is clean and polished, while providing a fresh bouquet that lasts. As such, the Coach for Men is a most suitable option for active urban gentlemen.