Name Drop­ping

DA MAN - - Runway -

Mil­len­ni­als and other gen­er­a­tions raised in a cul­ture of brands have a per­spec­tive that is ar­guably formed by a land­scape of lo­gos. In other words, brand aware­ness is cur­rently at its peak, and al­most ev­ery lux­ury fash­ion house has re­vived the lo­go­ma­nia trend from the nineties and in­vites peo­ple to proudly de­clare what they are wear­ing. Lo­gos are now treated much in the same way as prints. As such, there are plenty of op­tions, from the loud to the more sub­tle in the vein of, say, think Burberry’s check or Ver­sace’s Baroque gold print.

Louis Vuit­ton

Dior Homme





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