Of Beauty and Substance
Ermenegildo Zegna Couture has always been a brand synonymous with men’s tailoring. What’s less known about the Italian luxury brand is that, in almost all of its collections, new and innovative fabrics are introduced. The latest such innovation is Oasi cashmere, which debuted at Ermenegildo Zegna’s fall/winter 2018 collection on luxurious sports and top coats. What’s so special about this new fabric is that it features an innovative sustainable dyeing process exclusively developed by Lanificio Zegna, where colors are obtained only from natural materials such as flowers, herbs, wood, leaves and roots. As such, the clothes are free from harmful chemicals and faithfully embrace natural beauty. And that’s what couture is all about, is it not?