American Boy
Roughly two months away from the release of the movie “Creed II,” Coach announced the exciting news that Michael B. Jordan will be its first global face for Coach Menswear. “I’m honored to be joining the Coach family and have so much respect for Stuart Vevers’ vision,” said Jordan. “I’m looking forward to jumping into the creative process and exploring fashion through a different lens.” His partnership with Coach will include global ad campaigns for men’s ready-to-wear, accessories and fragrance, starting from the spring/summer 2019 season. Like the one between Coach and Selena Gomez, this new partnership will also include design projects with creative director Stuart Vevers as well as philanthropic endeavors with the Coach Foundation. “Michael is cool and authentic, and he really embodies the Coach guy,” said Vevers. “I’ve had the chance to get to know Michael over the last couple of years. He always looks great in Coach, so it felt really natural to build our relationship.”