Amer­i­can Boy

DA MAN - - News -

Roughly two months away from the re­lease of the movie “Creed II,” Coach an­nounced the ex­cit­ing news that Michael B. Jor­dan will be its first global face for Coach Menswear. “I’m hon­ored to be join­ing the Coach fam­ily and have so much re­spect for Stu­art Vev­ers’ vi­sion,” said Jor­dan. “I’m look­ing for­ward to jump­ing into the cre­ative process and ex­plor­ing fash­ion through a dif­fer­ent lens.” His part­ner­ship with Coach will in­clude global ad cam­paigns for men’s ready-to-wear, ac­ces­sories and fra­grance, start­ing from the spring/sum­mer 2019 sea­son. Like the one be­tween Coach and Se­lena Gomez, this new part­ner­ship will also in­clude de­sign projects with cre­ative di­rec­tor Stu­art Vev­ers as well as phil­an­thropic en­deav­ors with the Coach Foun­da­tion. “Michael is cool and au­then­tic, and he re­ally em­bod­ies the Coach guy,” said Vev­ers. “I’ve had the chance to get to know Michael over the last cou­ple of years. He al­ways looks great in Coach, so it felt re­ally nat­u­ral to build our re­la­tion­ship.”

Michael B. Jor­dan

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