DA MAN - - News -

taps mu­sic pro­ducer and DJ Steve Aoki as its new watch am­bas­sador. To kick of the col­lab­o­ra­tion, the brand has re­leased a cam­paign which saw Aoki sport­ing Diesel’s first trans­par­ent watch col­lec­tion. Dis­tin­guished by its blue in­digo color that re­calls Diesel’s denim roots, the new watch styles dis­play vin­tage cream pops on the di­als, in­spired by denim stitch­ing. “I like to chal­lenge the con­struct of time. I have to man­age, max­i­mize and mas­ter my days, and that’s why I con­nect so well with Diesel watches,” says Aoki. “I am all about em­brac­ing pas­sions and chal­leng­ing con­ven­tion, and that’s ex­actly what Diesel rep­re­sents. I am thank­ful the brand is pro­vid­ing me with a plat­form to fur­ther ex­press my per­sonal style and glob­ally rep­re­sent the brand.”

Steve Aoki

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