Je ne sais quoi Celine

dropped its French accent but not its French flair as every new Celine logo now comes with the word Paris (exceptions include campaigns). The new logo is directly inspired by the original and historical version that existed in the 1960s, while the modernist typography has been used even further back, in the 1930s. Same goes with the use of the word Paris, which was historically prevalent. It is now reinstated on the new packaging concept as well as in all boxes, bags and also labels within the new collection. While hard to notice, the spacing between the letters has also been evened out and the letters have been brought closer together. Altogether, it “enable a simplified and more balanced proportion, evoking the Celine collections of the 1960’s where the French accent wasn’t used often.”