Je ne sais quoi Ce­line

DA MAN - - News -

dropped its French ac­cent but not its French flair as ev­ery new Ce­line logo now comes with the word Paris (ex­cep­tions in­clude cam­paigns). The new logo is di­rectly in­spired by the orig­i­nal and his­tor­i­cal ver­sion that ex­isted in the 1960s, while the modernist ty­pog­ra­phy has been used even fur­ther back, in the 1930s. Same goes with the use of the word Paris, which was his­tor­i­cally preva­lent. It is now re­in­stated on the new pack­ag­ing con­cept as well as in all boxes, bags and also la­bels within the new col­lec­tion. While hard to no­tice, the spac­ing be­tween the let­ters has also been evened out and the let­ters have been brought closer to­gether. Al­to­gether, it “en­able a sim­pli­fied and more bal­anced pro­por­tion, evok­ing the Ce­line col­lec­tions of the 1960’s where the French ac­cent wasn’t used of­ten.”

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