Vis­ual Iden­tity

DA MAN - - Watches -

This is an im­por­tant year for Mido, as the brand is cel­e­brat­ing its 100th an­niver­sary. Fur­ther­more, 2018 also marks the ar­rival of new time­pieces in the Ocean Star col­lec­tion that will reaf­firm the val­ues that have been part of the brand’s DNA for a cen­tury: time­less de­sign, qual­ity ma­te­ri­als and tech­ni­cal in­no­va­tion. This par­tic­u­lar watch comes with a sump­tu­ous green-grained dial and a leather strap that will ac­quire a patina over time. Com­bin­ing a nau­ti­cal look, ro­bust­ness, el­e­gance and ac­cu­racy, this new watch also has a sur­prise for marine en­thu­si­asts in the case back: a pol­ished starfish in re­lief, which is the sym­bol of the Ocean Star col­lec­tion.

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