Visual Identity

This is an important year for Mido, as the brand is celebrating its 100th anniversary. Furthermore, 2018 also marks the arrival of new timepieces in the Ocean Star collection that will reaffirm the values that have been part of the brand’s DNA for a century: timeless design, quality materials and technical innovation. This particular watch comes with a sumptuous green-grained dial and a leather strap that will acquire a patina over time. Combining a nautical look, robustness, elegance and accuracy, this new watch also has a surprise for marine enthusiasts in the case back: a polished starfish in relief, which is the symbol of the Ocean Star collection.