Sim­ple Plea­sures

BIASA un­veIlS ItS new StAnd­Alone men’S Store At KemAng, JAKArtA AS well AS ItS troP­I­cAl-Style And dolce fAr nIente In­SPIred Sum­mer 2018 col­lec­tIon

DA MAN - - Essentials - Top to bot­tom A sketch of BIAsA’s new men store at Kemang; BIAsA’s sum­mer 2018 col­lec­tion

B ali-Based fash­ion brand BIASA has long been renowned for its unique “ex­tra­or­di­nary-sim­plic­ity” phi­los­o­phy. Now, it has just in­tro­duced an ex­cit­ing new con­cept for its Kemang Bou­tique: Its first ever stand­alone men’s store. In fact, an en­tire floor at BIASA’s flag­ship store is now ded­i­cated to its menswear col­lec­tions for the dis­cern­ing gentle­men of the na­tion’s cap­i­tal. A mile­stone to re­mem­ber “We have al­ways cel­e­brated the unique of­fer­ings we have for men at BIASA and have gained a great num­ber of loyal clients over the years,” said Su­sanna Perini, founder of the brand. “We are proud to have cre­ated a tran­quil es­cape from the bustling streets of Kemang, our first space ded­i­cated to menswear where our clients can in­dulge in what we have to of­fer.”

Lo­cated on the sec­ond floor, the new menswear area is de­signed by Gio­vanni d’Am­bro­sio, a noted ar­chi­tect and long-time col­lab­o­ra­tor with BIASA, who per­me­ated the store with an art­ful and del­i­cate ex­pe­ri­ence that highly re­flects the brand’s “ex­tra­or­di­nary-sim­plic­ity” spirit. There, vis­i­tors can ex­pect a light and con­tem­po­rary space dec­o­rated with be­spoke fit­tings. Prod­uct dis­plays are hand-made, us­ing wrought iron, glass and stone, which very much re­flects BIASA’s men and women’s col­lec­tions that uti­lize only the finest nat­u­ral fab­rics as well as hand-made de­tail­ing and top tier crafts­man­ship. up close and Per­sonal The afore­men­tioned con­cept is also clearly present in BIASA’s sum­mer 2018 col­lec­tion, which em­ploys new ar­ti­sanal tech­niques in­clud­ing hand stitch­ing, hand­made pleats, fringe work and ap­pliqués in sev­eral cot­ton and linen gar­ments. These are en­veloped with warm and rich col­ors that in­voke the nat­u­ral splen­dor of the African Sa­hara, in­clud­ing beige, or­ange and blue.

Other high­lights in­clude kaf­tans, sarongs and scarves fea­tur­ing hand­made block prints and tie-dye mo­tifs. A cap­sule col­lec­tion of shirts, kur­tas and trousers, mean­while, are made from tra­di­tional hand­wo­ven and nat­u­rally dyed fab­ric from In­dia, Khadi. Fur­ther­more, a range of ’50s-in­spired short­sleeve and Hawai­ian shirts im­bues a fun retro vibe to the trop­i­cal range.

In ad­di­tion to the brand’s lat­est sum­mer 2018 col­lec­tion, the new stand­alone men’s store also boasts BIASA’s Sig­na­ture & Essen­tials line, which en­com­passes the brand’s sig­na­ture cot­ton and linen T-shirts, shirts, shorts and trousers. A se­lec­tion of men’s jew­elry, ac­ces­sories and even be­spoke leather goods are also avail­able. Rest as­sured, there’s al­ways some­thing new and fun at BIASA’s men store at Kemang.

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