HEAD START

TAG HEUER KICKED OFF THE FES­TIV­I­TIES PRE­CED­ING THIS YEAR’S SIN­GA­PORE GRAND PRIX WITH A COOK-OFF, MU­SIC AND SOLID TIME­KEEP­ING

DA MAN - - Special Report -

ev­ery septem­ber, the eyes of the world turn to sin­ga­pore. see, this is when the sin­ga­pore grand prix takes place, and the is­land’s famed ma­rina bay street cir­cuit and the spec­tac­u­lar night races has fans flock­ing from all over the world. Then there’s the en­ter­tain­ment and after par­ties to look for­ward to as well. in­deed, it’s as if the whole ma­rina bay has taken on a fes­tive mood for the du­ra­tion of the event.

one swiss watch brand, how­ever, has al­ways had a head start in the fes­tiv­i­ties. we’re talk­ing, of course, of tag Heuer—of­fi­cial time­keeper, of­fi­cial watch and team per­for­mance part­ner of the as­ton martin red bull rac­ing team. “as per usual prac­tice, we like to kick off the sin­ga­pore grand prix sea­son with an ex­cit­ing event,” said amelia sil­lard, vice-pres­i­dent of tag Heuer, south-east asia. “what we did this year was a friendly and funny cook­ing chal­lenge, on orchard road, fol­lowed by the per­for­mance of peggy gou, a korean ber­lin-based dJ who is also a friend of the brand.”

The Why

now, be­fore we come to the cook­ing and dJing part, per­haps we should take a look at why tag Heuer is present for the sin­ga­pore grand prix. “our as­so­ci­a­tion with mo­torac­ing started a long time ago,” sil­lard be­gan. “in 1933, Heuer de­signed the first dash counter for rac­ing cars and air­craft: the au­tavia chrono­graph. The name was a con­trac­tion of au­to­mo­bile and avi­a­tion. in the ’50s and ’60s, the Heuer au­tavia were used in most race cars.”

The au­tavia was then fol­lowed by the car­rera in 1963. de­signed by Jack Heuer, the great grand­son of the brand’s founder and him­self a racer, the car­rera soon be­came the time­piece of choice for many prom­i­nent race­car driv­ers. and this is a legacy that re­mains strong to­day.

“our sport watches are one of our top sell­ers,” sil­lard went on, “and the con­sis­tent part­ner­ships with mo­tor­sports have given us a lot of pos­i­tive as­so­ci­a­tion as well.” for this year’s sin­ga­pore grand prix, tag Heuer high­lighted a num­ber of spe­cial edi­tion time­pieces, in­clud­ing the tag Heuer for­mula one chrono­graph spe­cial edi­tion red bull rac­ing that came with a blue dial and also the car­rera Heuer 01 red bull

rac­ing, the new tag Heuer for­mula one as­ton martin red bull rac­ing and fi­nally the new car­rera Heuer 01 as­ton martin.

The Who and What

tag Heuer’s pre-race fes­tiv­i­ties were held at ion orchard’s out­door atrium. about 150 guests filled the area, with plenty of passers-by and fans con­gre­gat­ing around the perime­ter of the venue. even be­fore the event started, there were plenty of hints that cook­ing would be a ma­jor part of the show. for a mo­ment, how­ever, that part was for­got­ten when the spe­cial guests ar­rived: as­ton martin red bull rac­ing driver daniel ric­cia­rdo and sin­ga­pore’s first olympic gold medal­ist Joseph school­ing.

They were also joined by peggy gou, a re­cent ad­di­tion to tag Heuer’s friend of the brand fam­ily. ear­lier that day, when asked how her part­ner­ship with the brand started, she said: “The thing is, the motto ‘don’t crack un­der pres­sure’ is to­tally peggy gou, i think.” as a world-class dJ, gou cer­tainly knew a thing or two about pres­sure and how not to crack un­der it.

That night, how­ever, the pres­sure was put squarely on the shoul­ders of ric­cia­rdo and school­ing. These two top ath­letes were given a unique chal­lenge—one which was quite out­side their com­fort zones but def­i­nitely ap­pro­pri­ate con­sid­er­ing where it took place. ba­si­cally, the two were pitched against each other in an east­meets-west cook­ing chal­lenge: ric­cia­rdo had to tackle an asian-style black pep­per crab spaghetti while school­ing had to pre­pare a western prawn aglio e olio. in­ter­est­ingly, ric­cia­rdo has gone through this chal­lenge be­fore, but lost against fel­low brand am­bas­sador chris Hemsworth.

after sev­eral hec­tic min­utes of im­pro­vised cook­ery, the chal­lenge ended in a tie. no, it wasn’t time for ric­cia­rdo to im­prove his record in this arena yet.

How­ever, the evening was far from over as it was time for peggy gou to step up to her dJ con­sole, where she was joined once again by both ric­cia­rdo and school­ing. The night then ended on a high note with groovy tunes, plenty of danc­ing and an­tic­i­pa­tion for the races to come in the days to fol­low.

“Our sport watches are one of our top sell­ers and the con­sis­tent part­ner­ships with mo­tor­sports have given us a lot of pos­i­tive as­so­ci­a­tion”

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