COM­PE­TI­TION AND COM­PAS­SION

THROUGH ITS SPORTS HUB EX­HI­BI­TION, TAG HEUER AF­FIRMED ITS CON­NEC­TION TO THE WORLD OF COM­PET­I­TIVE SPORT AND ITS DED­I­CA­TION TO PHI­LAN­THROPY

DA MAN - - Special Report -

swiss watch brand tag Heuer is famed for, among oth­ers, its four “uni­verses,” which in­clude her­itage, life­style, art and sport. The sporty side of the brand was on full dis­play last au­gust when it launched the sports Hub ex­hi­bi­tion at se­nayan city, Jakarta.

as the name of the event im­plies, there were plenty of sport themed ex­hibits and ac­tiv­i­ties. a penalty booth was set up for vis­i­tors con­fi­dent in their foot­ball skills, while those more in­ter­ested in mo­tor­sport could try their hand at the gran turismo booth. speak­ing of which, a gor­geous as­ton martin db11 was also on dis­play. both tag Heuer and the bri­tish lux­ury sports car man­u­fac­turer have deep roots in sport, with the lat­ter is the ti­tle spon­sor for the as­ton martin red bull rac­ing for­mula one team, while the former is the of­fi­cial time­keeper. nat­u­rally, plenty of tag Heuer time­pieces were also on dis­play.

also un­sur­pris­ingly, the open­ing event of tag Heuer’s sports Hub ex­hibit was quite ex­tra­or­di­nary. more im­por­tantly, it also in­volved a large dose of char­ity and beau­ti­fully show­cased the brand’s motto of “don’t crack un­der pres­sure.” to be ex­act, guests to the open­ing event wit­nessed five ex­tra­or­di­nary fig­ures try their best at not crack­ing un­der im­mense pres­sure.

Ride for Char­ity

to mark the open­ing of the sports Hub ex­hibit and at the same time em­pha­size the whole sports theme, tag Heuer or­ga­nized an ex­hil­a­rat­ing cy­cling chal­lenge. of course, it was a static

cy­cling chal­lenge, what with the ex­hibit’s in­door lo­ca­tion, but it still made for quite a show. Let’s start with the setup: five static bikes—for four celebrity chal­lengers and their in­struc­tor—were set on stage as part of a sim­u­lated race. so, as the con­tes­tants started rac­ing, their progress was pro­jected in a sim­u­lated 3d en­vi­ron­ment, al­low­ing spec­ta­tors to fol­low the com­pe­ti­tion and see the rel­a­tive po­si­tion be­tween rac­ers.

fur­ther­more, the race was also held to raise funds for yayasan olahraga anak nu­san­tara, bet­ter known as the yoan foun­da­tion, a lo­cal non-profit or­ga­ni­za­tion ded­i­cated to the de­vel­op­ment of young ath­letes into fu­ture cham­pi­ons. for ev­ery kilo­me­ter clocked in by the rac­ers, tag Heuer would do­nate a cer­tain amount to the foun­da­tion.

and now to the con­tes­tants. first and fore­most was na­tional foot­ball player bam­bang pa­mungkas, fol­lowed by mu­si­cian and triath­lete fa­jar alexa. Then there was pro­fes­sional body­build­ing cham­pion Hein­tje po­joh and fi­nally ac­tor and sports­caster ibnu Jamil—who is also the founder of yoan foun­da­tion. of the four, only fa­jar alexa had any real ex­pe­ri­ence in com­pet­i­tive cy­cling. That be­ing said, all four re­ally put their heart—and physiques—into train­ing in prepa­ra­tion for the race. and they were also led by cy­cling in­struc­tor He­len tan, so they were in good hands.

The ac­tual race was short but in­tense, es­pe­cially with the ex­hor­ta­tions from host daniel man­anta and the roar of the as­sem­bled crowd—in­clud­ing vis­i­tors to the mall who cheered on from the up­per floors. fa­jar alexa had to deal with me­chan­i­cal prob­lems early on, but he quickly joined his fel­low rac­ers in eat­ing up the kilo­me­ters.

at the end, all five cy­clists were slumped over their bikes, sweat-drenched and ex­hausted, but grin­ning ear-to-ear. as corny as it may sound, hav­ing these four non-cy­clists take on a chal­lenge that none of them were fully pre­pared for and end­ing strong was a lit­eral man­i­fes­ta­tion of the “don’t crack un­der pres­sure” spirit. That they did so for a good cause only made it all that much bet­ter.

A Time for Sport

not long after the race ended, a group of chil­dren sup­ported by the yoan foun­da­tion was called up along with ibnu Jamil to re­ceive the cer­e­mo­nial win­ning check—very gen­er­ously rounded-up—pre­sented by ir­wan danny mussry, pres­i­dent and ceo of time in­ter­na­tional.

The evening then con­tin­ued with a tour of the ex­hi­bi­tion grounds for the four rac­ers and vip guests. The venue quickly took on a fes­tive ap­per­ance as at­ten­dees min­gled, browsed and queued up for the var­i­ous ac­tiv­i­ties on of­fer. The sports Hub ex­hi­bi­tion it­self ran from au­gust 15 to 26. and per­haps it’s not too much of a stretch to imag­ine that among all the vis­i­tors to the ex­hibit, of all the chil­dren sup­ported by the yoan foun­da­tion—per­haps one of the young­ster who ap­peared at the open­ing event, per­haps some of them would grow into top tier ath­letes. and then it would be them that would show a new gen­er­a­tion just what it means to not crack un­der pres­sure.

“Hav­ing these four take on a chal­lenge that none of them were pre­pared for was a lit­eral man­i­fes­ta­tion of the ‘ don’t crack un­der pres­sure’ spirit”

Pre­sen­ta­tion of TAG Heuer’s do­na­tion to the YOAN Foun­da­tion, the race in progress Op­po­site page Fa­jar Alexa, Hein­tje Po­joh, Bam­bang Pa­mungkas and Ibnu Jamil

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