DA MAN - - Brand Story -

Look­ing back through­out its his­tory of over 150 years, the tale of Zenith is the very stuff of moder­nity. This is par­tic­u­larly clear in the swiss brand’s in­no­va­tion-driven watch­mak­ing and its for­ward-look­ing spirit. Per­haps it can be said that Zenith to­day shares one par­tic­u­larly notable char­ac­ter­is­tic with its founder, ge­orges favre-Ja­cot, when he es­tab­lished the brand back in 1865: be­ing ahead of time.

to­day, bol­stered by the iconic el Primero move­ment, Zenith’s vi­sion of me­chan­i­cal watch­mak­ing is en­ter­ing a ground­break­ing new era: the world of ul­tra pre­ci­sion.

First and Fore­most

after spe­cial­iz­ing in high fre­quency move­ments for half a cen­tury, Zenith is now en­ter­ing the age of, again, ul­tra pre­ci­sion. last year, Zenith wrote the first chap­ter of to­mor­row’s watch­mak­ing with the launch of the Defy el Primero 21—com­pleted with an ex­cep­tional hun­dredth-of-a-sec­ond chrono­graph—and also the very first gen­er­a­tion of the Defy lab, the world’s most ac­cu­rate watch thanks to its new ex­cep­tional os­cil­la­tor.

with a new in-house move­ment that dis­plays a unique dy­namic sig­na­ture and presents an ex­clu­sive in­no­va­tive ar­chi­tec­ture with patented ma­te­ri­als for ex­tra­or­di­nary per­for­mance, the Defy takes Zenith’s his­tor­i­cal watch­mak­ing ex­per­tise and el­e­vates it to­wards the ab­so­lute cut­ting edge of 21st cen­tury horol­ogy. This new gen­er­a­tion be­comes the de­fin­i­tive form of the con­tem­po­rary im­age of an au­then­tic swiss man­u­fac­ture while re­spect­ing the codes of the leg­endary el Primero chrono­graph as its fu­tur­is­tic de­scen­dant.

A New Fron­tier

This year, Zenith taps into its fu­tur­is­tic Dna to in­tro­duce a new model in the Defy line called the Defy Zero g, with the g stand­ing for grav­ity. with its down­sized and op­ti­mized gy­ro­scopic “grav­ity Con­trol” mod­ule in or­der to in­crease the watch’s ef­fi­ciency while also re­duc­ing its di­men­sions, the new Defy Zero g de­fies the laws of grav­ity. By main­tain­ing the reg­u­lat­ing or­gan and the bal­ance wheel in a hor­i­zon­tal po­si­tion, this patented “grav­ity Con­trol” gy­ro­scopic mod­ule can­cels the ef­fects of grav­ity on the run­ning rate of the watch.

on top of that, this smaller gy­ro­scope spins ma­jes­ti­cally at 6 o’clock and ba­si­cally stages a spec­tac­u­lar show at the heart of a skele­tonized and grey-toned el Primero cal­iber. Pow­ered by the man­ual wind­ing el Primero 8812s cal­iber—heir to the leg­endary 1969 el Primero—this par­tic­u­lar in-house move­ment drives the off­set hours and min­utes, small sec­onds and grav­ity con­trol func­tions, along with the over 50-hour power-re­serve in­di­ca­tion.

more­over, what makes this Defy Zero g even more al­lur­ing is the com­plete look of the watch. with an open-worked dial, this model of­fers in­cred­i­ble vis­i­bil­ity from both sides, while the en­tirely skele­tonized move­ment makes a strik­ing con­trast against the light tone of the five slim branches. The lat­ter, in turn, evokes the Zenith star sym­bol. over­all, with its mod­ern de­sign, ad­vanced tech­nolo­gies and the ex­per­tise of the Zenith man­u­fac­ture—which draws on 150 years of in­no­va­tion—the new Defy Zero g from Zenith is def­i­nitely a must have item for the ur­ban gen­tle­man liv­ing out­side of time, ready for bring­ing tra­di­tion into the fu­ture and be­yond.

“Zenith’s vi­sion of me­chan­i­cal watch­mak­ing is en­ter­ing a ground­break­ing new era: the world of ul­tra pre­ci­sion”

Clock­wise from top left the open-worked dial of the Zenith defy G; the gy­ro­scopic Grav­ity Con­trol mod­ule; power re­serve in­di­ca­tor op­po­site page the Zenith defy Zero G

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