Taking the First Step
American premium footwear brand Timberland has just hired its first ever Global Creative Director. The title goes to acclaimed British fashion designer Christopher Raeburn. “I’ve been watching the Timberland brand for many years and have always been drawn to its commitment to be a responsible business,” says Raeburn of the appointment. “I see an incredible opportunity for Timberland to break out and put responsible, innovative design at the center of the brand’s creative strategy. It’s an exciting movement to join forces with Timberland; a company set to evolve following decades of good work. I’m honored to be partnering with a company with such strong values and I’m truly excited to be making a difference on a global scale.” The announcement was made during the release of the Christopher Raeburn x Timberland fall/winter 2018 collaborative collection. The first Timberland collection designed by Raeburn will be released in the fall/winter 2019 season.