PREMIER AUTOMATIC 40

Looking back, the Premier collection interpreted Breitling’s great watchmaking tradition for an era in which design played a particularly important role. In other words, the collection made powerful fashion statements as it accompanied the remarkable changes taking place all over the world back in the 1940s. These were also the first Breitling watches to feature the product name on the dial, demonstrating the importance of each customer awareness.

The models in the new Premier collection extend that legacy as they reflect the heritage and the historic design codes of a great brand. Case in point would be the Premier Automatic 40, which is named after and clearly inspired by—design-wise, that is—from the original Premier watches.

More than any other watch in the new collection, the Premier Automatic 40 evokes Breitling’s elegant watches from the aforementioned era. More importantly, it is driven by the Breitling Caliber 37, a self-winding chronometer movement. The Breitling Premier Automatic 40 carries on the uncompromising commitment to excellence that the brand has always been known for.

DIaLThe dial design is clean—available in anthracite, blue, or silver colors—and encircled by a white minute track and elegantly finished with a small seconds subdial at 6 o’clock.caseThis classically elegant Premier Automatic 40 features a 40mm stainless steel case.strapThe new Premier Automatic 40 is available with either a nubuck or alligator leather strap or a stainless-steel bracelet.