the future of deNim

Pepe Jeans makes a CommiTmenT to sustainability with the launch of wiser wash for Pepe Jeans. This is, of course, in addition to Tru blu, the brand’s previous venture into sustainability. The gist of wiser wash is that it eliminates the use of pumice stone and toxic chemicals involved in traditional washing. by using a combination of electrified water, natural ozone gas and laser, this technology reduces energy consumption, uses zero toxic chemicals and has the ability to reduce water waste by more than 90 percent with the water recycling system. Pepe Jeans has also chosen four ambassadors and activists to represent this sustainable campaign, including india salvör menuez, Queeny Van Der Zande, wilson oryema and kevin youn.