yes­ter­day once more

Baly strikes Back with yet an­other rivet­ing ‘retro sports­wear’ colec­tion.

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Bally presents a love af­fair with nos­tal­gia for its spring/ sum­mer 2019 col­lec­tion. Vis­ually speak­ing, the col­lec­tion is in­spired by color pho­tos from the ’70s and ’80s. In par­tic­u­lar, Bally looked at the works and trav­els of two ac­claimed Amer­i­can pho­tog­ra­phers: Joel Stern­feld, rec­og­nized for his large-for­mat color pho­to­graphs, and Stephen Shore, known for his de­pic­tion of ba­nal scenes as well as pi­o­neer­ing color in art pho­tog­ra­phy. Al­to­gether, Bally’s spring/ sum­mer 2019 of­fer­ings are de­fined—much like last sea­son’s col­lec­tion— through retro sports­wear.

Re­worked Clas­sics

Com­pared to last year, Bally’s col­lec­tion for 2019’s spring/sum­mer sea­son is more sub­dued. While still very much ad­ven­tur­ous, it is more wist­ful and evokes a strong sense of wan­der­lust. The col­ors fea­tured re­flect and evoke the golden age of color pho­tog­ra­phy, with the use of muted hues and sepia tones, in­ter­spersed with bolder tones of emer­ald, poppy red and gold for a con­tem­po­rary touch. Case in point: The pair of sun­glasses with over­sized and square ac­etate frames in bold red that is un­for­giv­ingly retro, yet clas­sic.

And while we’re talk­ing of eyewear, 2019 also marks the launch of Bally’s col­lab­o­ra­tive ven­ture with the Mar­colin Group.

From the Ar­chives

Be­sides look­ing into the vi­su­als of the’70s, Bally also dug into its own rich ar­chives. Most no­table were ref­er­ences to the brand’s home­town at Schô­nen­werd, Switzer­land. The new Vulko sneak­ers, for ex­am­ple, fea­ture lon­gi­tude and lat­i­tude co­or­di­nates of Schô­nen­werd stamped on the out­sole. Same goes for Bally’s leather Cham­pion sneak­ers with red and turquoise de­tail­ing, which is ac­tu­ally a reis­sue of the model worn by fa­mous Swiss ten­nis play­ers like Jakob Hlasek and Marc Ros­set dur­ing its golden pe­riod in the ’90s.

For bags, no­table archival de­tails in­clude the Su­per Smash logo, no­tice­able through its two stripes em­bossed with the Bally “B.” These were seen on top of duf­fle bags and back­packs, which, in turn, are also avail­able in ca­nary yel­low to re­flect the nos­tal­gic mood of the ’70s. The wist­ful feel­ing was fur­ther am­pli­fied with the in­tro­duc­tion of Bally’s multi-pock­eted crew back­pack in faux shear­ling and topped with the words “A Place Called Else­where.”

At the end, what Bally of­fered for the spring/ sum­mer 2019 sea­son ex­tends much fur­ther than clothes and ac­ces­sories, but presents a mo­men­tary es­cape to a sim­pler time, one set away from to­day’s hy­per-con­nected and fast­paced world.

Left to Right Bally’s Vulko (top) and Kuba (bot­tom) sneak­ers with co­or­di­nates of Schö­nen­werd; two looks from Bally’s Spring/ Sum­mer 2019 col­lec­tion

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