Un­der­stated El­e­gance

DA MAN - - Scents -

Es­tab­lished in 1983, the world of Jo Malone Lon­don is known world­wide for three things: Its quintessen­tially Bri­tish her­itage, bou­tique ser­vice by Jo Malone stylists and fra­grance com­bin­ing. “The sto­ries be­hind our fra­grance are very Bri­tish,” said Deb­bie Wild, Global Life­style Di­rec­tor of Jo Malone. “We have many in­spired sto­ries from English gar­dens or English poets, art, lit­er­a­ture and mu­sic.” The evoca­tive and fruity English Pear & Freesia, for ex­am­ple, was in­spired by English poet John Keith.

As one of the pioneers of fra­grance com­bin­ing, Jo Malone is built on the foun­da­tion of cre­at­ing a one-of-a-kind scent. “We know that our global con­sumer don’t want to smell like any­one else,” ex­plains Wild. “We look into what fra­grances you love, we work with that and we ac­ces­sorize.” This means that you can layer two to four Jo Malone fra­grances to cre­ate a truly be­spoke scent. That’s why every Jo Malone store comes with a tast­ing bar, with stylists that help you pick your sig­na­ture scent.

Speak­ing of in­di­vid­ual scents, Jo Malone’s global best­seller would be the mod­ern and con­tem­po­rary Lime Basil & Man­darin. It has been the “hero” of the brand since its launch in 1999. Other note­wor­thy fra­grances in­clude the lively and spir­ited Wood Sage & Sea Salt that strongly re­call break­ing waves. This, and many other ranges, are also avail­able as body creams, which—when ap­plied be­fore the cor­re­spond­ing fra­grance—al­lows for a con­sis­tent aroma. Fur­ther­more, Jo Malone also of­fers home can­dles as well as body and hand wash prod­ucts to com­plete the range. All of these are avail­able at Jo Malone’s newly-opened bou­tique—its first one in Jakarta, in fact—at Plaza In­done­sia.

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