Pop Up for a Cause
Indonesian high-street designer label Patrick Owen constructed pop-up store presenting his Spring Summer 2019 collection in Plaza Indonesia. Named Patrick Owen’s Packaging Room, the designer launched an elaborate presentation. Starting from his industrial styled décor, poster sized photographs, and most notably, his collaboration with visual artist Ronald Apriyan. The collaboration applied Apriyan’s series of “Botanical Horoscope” signs into Owen’s key looks, including scarves and T-shirts. The pop-up also held several different charity causes for Yayasan Jantung Indonesia, Yayasan Mitra Museum Indonesia, Happy Hearts, Art for Refugee and Lions Club Tulip.