The Origin Story

“This is Not Fashion: Streetwear

Past, Present and Future” (Thames & Hudson) is the story of streetwear. The authors, King AZD and Wilma Stone recount how a long line of subcultural movements have been incorporated into a multi-billion-dollar global industry and taken over both the high street and high-end fashion. The story begins in 1972 in Jersey City, USA, with the birth or the first ever streetwear shop, Trash and Vaudeville. The journey then encompasses punk, Ivy League preppies, the hip-hop kings and queens of Harlem, the skater scene of California and much more. With more over 300 illustrations, this book is filled with profiles of industry pioneers, interviews with key figures and also insights into leading brands such as Carhartt, Stussy and Tommy Hilfiger. This is the complete history of fashion’s most influential movement.

From top to bottom

A definition of streetwear; Ivy Leauge preppies style