master of faces
LongIneS ReAffIRMS ItS WAtChMAkIng expeRtISe WIth the AddItIon of neW CReAtIonS thAt StRengthen one of ItS fLAgShIp LIneS: the LongIneS MASteR CoLLeCtIon
R elying on a long tradition of fine watchmaking, Longines has been striving since its creation for technical and esthetical excellence. Its watchmaking expertise also reflects a strong devotion to tradition, elegance and performance. In short, the winged hourglass company has been producing exceptional timepieces since the very beginning. As for today, the perfect illustration of this corporate ethos is none other than The Longines Master Collection.
Fresh Faces
When it comes to The Longines Master Collection, as a symbol of Longines’ watchmaking expertise, this particular line perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation all across the world.
Since this line was created back in 2005, the brand has added new variations and sophisticated features over the years that showcase the watchmaking tradition so dear to the brand. And this year, Longines introduces the new face of its emblematic line that features a moon phase indicator at 6 o'clock, which is then circled by an Arabic numeral date ring while a hand points to the current day.
This new creation from The Longines Master Collection comes with a style that is both classic and refined. In its eternal quest for elegance, Longines has designed a sleek dial for these new pieces combined with timeless design, thus creating a subdued and harmonious aesthetic. A central dial also shows the current date, in addition to complementing the outstanding moon phase display.
More importantly, the new models of The Longines Master Collection are available in a range of different dials. from black barleycorn with painted Roman numerals, silvered barleycorn with painted Arabic numerals or blue sunray with applied indexes.
on a more technical note, these new models from The Longines Master Collection are completed with a stainless steel case and a new movement: the L899 calibre, which is developed exclusively for Longines.
Moving on to the back, a sapphire-crystal back allows wearers to see the inner workings of this mechanical watch. Available in two sizes of 40mm and 42mm, the new models are offered with either a stainless steel bracelet or a black, brown or blue strap to match the different dial colors. As a final touch, the 40mm version is also available in a version with diamond indexes, for a much more refined result.
Design Refinement
All in all, Longines reaffirms its watchmaking expertise with the addition of new creations that strengthen one of its flagship lines. If anything, as can be seen from the success enjoyed by this range since it was launched back in 2005 and with recent additions that powered by the new self-winding L899 calibre and completed by a moon phase indicator and a refined aesthetic, it’s safe to say that The Longines Master Collection successfully brings together classical elegance and excellent quality, which never cease to delight those who appreciate exceptional timepieces.
“This particular line perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation all across the world”
W hen you’re a frequent flyer, the one thing you need by your side is a dependable luggage piece that can make your life easier. And as a brand, TUMI understands this and constantly strives to pursue a deeper understanding of how its customers live and how they travel. This information is then incorporated into TUMI’s products and global brand vision with the goal to provide customers with freedom from worry, frustration and distraction.
After showing off his pre-journey packing skill for his first trip to Hong Kong last April, Hollywood star Chris Pratt returns as the star of TUMI’s campaign for Asia Pacific and the Middle East to appreciate all the details that go into perfecting the journey. “I was excited to shoot the Fall 2019 TUMI campaign in Hong Kong. It’s an incredible place and it makes me want to travel around Asia to experience more of the region,” said Pratt. “When travelling, it is important to have something that roots me and makes me feel at home. I live out of my TUMI—it allows me to effortlessly move through my journey and makes me feel at home wherever I go.”
For the Fall 2019 collection, TUMI celebrates the feeling of enlightenment to find inspiration within true understanding, knowledge and insight.
Travelling Light
This season, TUMI combines luxury and innovation with the 19 Degree Aluminum collection. Truly a pinnacle of travel gear, the unique finish and luxurious gold color of the 17 Degree Aluminum—banyon leaf truly catches the eye and makes it instantly recognizable. on the functional side, the travel piece has a reinforced framecase design, snap closures and die-cast corner caps for additional protection.
The two-sized luggage is also beautifully organized on the interior, complete with a lightweight lining with embossed diamond pattern to complement its striking exterior. For those whose tastes tend to lean towards classic pieces, the TUMI V4 offers clean, precise lines with softened fuller corners. This durable, remarkably lightweight luggage is expandable and ready to serve all your needs. With relocated TsA locks and a new bottom grab handle, the TUMI V4 is definitely easier to lift.
Moving on, the latitude collection is the answer for those who need a strong companion. Constructed using TUMI’s srPP ballistic material, these impact-resistant luggage pieces are ready to follow wherever your journey takes you. The men’s collection, by the way, is available in black, silver and navy. This is definitely the perfect choice for adventurous travelers.
Then there’s the Merge, which is a relaxed and lightweight softside collection that combines design and functionality with a more laid-back attitude. This season, it features the seasonal camo prints—on online exclusive pieces—and wide paintbrush strokes on the front panel along with blue accents.
Pleasure Doing Business
beyond the sturdy luggage pieces its best known for, TUMI also presents functional backpacks and carry-ons for the modern-day business traveler. launched earlier this year, the Alpha 3 collection is everything that TUMI stands for: design innovation, engineering, functionality and performance. The Alpha 3 has a clean, refined aesthetic and increased functionality with the leather rain flaps, gusseted front pockets, impactresistant side panels and Usb power port. It now comes in a sophisticated black Chrome colorway.
The best-selling Alpha bravo collection now comes in a multitude of sizes and shapes, including the crossbody and slimmer sling backs. Just like with the Merge, the camo seasonal prints and special blue tone also appear in this collection.
now, the Tahoe collection shows that TUMI really knows how the young professionals that always on the go operate. The street-inspired designs are executed in a sleek material for a more modern look. With new features like a customizable zipper puller, a key leash, organizational pockets and updated rain cover design, the Tahoe also offers superb functionality.
Moving on, we have the Harrison, which offers sophisticated modern-day bags for the urban aesthete. The collection also features a silver reflective stripe set against the seasonal navy hue with three new styles on focus this season: the shelton Crossbody, sterling slim Crossbody and the fashion-forward glen sling.
saving the best for last, TUMI also presents its newest luxury offering for men, the Turin. Made using soft Italian leather and boasting both embossed and debossed details, the Turin is perfect as a day-to-day bag. With the innovative shoulder strap system and 3D embossed padded laptop compartments, this sophisticated leather bag nicely sums up this season’s collection.