Teaming Up
This year, HUGO BOSS introduces English singer-songwriter Liam Payne and model Stella Maxwell as the stars of the HUGO spring/summer 2020 eyewear collection. The campaign showcases a collection that captures Berlin’s signature street style, as worn by both Payne and Maxwell, and explore everything from aviator-style optical glasses to cool, futuristic frames in colorful acetate. To top it off, the campaign also highlights the more distinctive HUGO logos and bold red outlines.